HiBob Strengthens Its Board with Appointment of Tech Leader Mike Ettling

HiBob Welcomes Mike Ettling to Board of Directors

HiBob, the innovative company behind the modern HR platform Bob, has made a significant move by appointing Mike Ettling to its Board of Directors. This decision signals HiBob’s commitment to enhancing its strategic direction and expanding its influence within the HR technology space.

Who is Mike Ettling?

Mike brings a wealth of experience to HiBob, having served as an advisor since 2021. With over three decades in leadership roles across enterprise cloud software, human capital management (HCM), and digital transformation, his background aligns perfectly with HiBob's mission to revolutionize HR tech for rapidly growing global enterprises.

Prior to this appointment, Mike held key positions such as CEO of Unit4 and President of SAP SuccessFactors. His previous role as CEO of NGA Human Resources, combined with his extensive experience spanning startups and well-established enterprises, ensures that he possesses the insights necessary to guide HiBob during its next growth phase.

HiBob's Growth Strategy

The addition of Mike Ettling to the board coincides with HiBob's objectives to expand its global reach and foster product innovations. As the company looks to transform Bob into an all-encompassing platform for HR and finance, Mike's expertise will play a vital role. His focus on integrating HR, operations, and finance via advanced global payroll solutions, financial planning and analysis (FPA), and AI-powered features will facilitate HiBob’s ongoing evolution.

Ettling’s belief in technology's transformative capabilities, especially within HCM and cloud solutions, aligns closely with HiBob's ethos. He expressed enthusiasm about deepening his involvement with the company, emphasizing the alignment of HiBob’s people-centric tools with his vision for the future of work in an AI-driven landscape.

A Stronger Board

Mike's appointment further fortifies a distinguished board of directors that already boasts seasoned leaders and global investors, solidifying HiBob's standing as a key player in the HR technology sector. Ronni Zehavi, CEO of HiBob, noted Mike's contributions as an advisor over the past four years and stated that his depth of knowledge in HR tech makes him a perfect fit for this expanded role.

With Mike’s leadership and understanding of the industry, HiBob is set to enhance its platform, making it the preferred choice for mid-sized companies aiming to cultivate outstanding workplace environments. His track record in driving people-focused transformation and innovation positions HiBob for sustained success.

About HiBob

HiBob is on a mission to transform the way contemporary businesses manage their workforce through its award-winning, AI-powered HR platform, Bob. Designed primarily for agile and distributed teams, Bob streamlines HR, payroll, and finance operations, allowing over 4,400 businesses globally to improve employee engagement, optimize procedures, and fuel growth. For more information about HiBob and its products, visit www.hibob.com.