#United States #Los Angeles #LINE FRIENDS #BT21 #FriendsWithYou

BT21 x FriendsWithYou Collaboration Announcement

On March 11, 2025, LINE FRIENDS, the acclaimed creator behind the beloved BT21 characters, revealed an exciting new partnership with the Los Angeles-based art collective, FriendsWithYou. This collaboration, set to debut on March 19, 2025, promises to merge the whimsical artistry of FriendsWithYou with the globally adored BT21 characters. With an impressive following of 30 million fans affectionately known as UNISTARS, this collection is highly anticipated by supporters worldwide.

A Burst of Creativity and Joy

FriendsWithYou, founded by artists Sam Borkson and Arturo Sandoval III, is known for its innovative approach to art that centers on themes of happiness and unity. Their vibrant creations often include characters like the iconic Little Cloud, which will be featured in this distinct lineup with BT21. This partnership continues LINE FRIENDS' tradition of pushing creative boundaries by collaborating with artists and designers who share a penchant for promoting positivity through art.

The forthcoming collection aims to blend the charm of BT21's unique characters with the dreamlike, colorful aesthetics characteristic of FriendsWithYou's work. Fans can look forward to a variety of merchandise that reflects this artistic union, including backpacks, umbrellas, water bottle bags, and plush cushions—all showcasing a fusion of both brands' distinctive styles.

A Meaningful Connection for Fans

In addition to visually captivating merchandise, the collaboration taps into the core values shared between BT21 and FriendsWithYou: happiness, friendship, and a sense of belonging. This collaboration is designed not only to appeal to UNISTARS but also to art enthusiasts who value creativity and self-expression. Through this collection, both brands invite fans to celebrate their individuality and the meaningful connections that art fosters.

Where to Purchase

The BT21 x FriendsWithYou collection will be available for purchase both online and in-store, specifically at LINE FRIENDS SQUARE locations in Hollywood and New York City starting on March 19. Fans eager to get their hands on these limited-edition items are encouraged to visit the official LINE FRIENDS SQUARE website or follow @linefriends_us on social media for updates on this exciting launch.

About LINE FRIENDS

LINE FRIENDS, also recognized as IPX, has evolved from CGI sticker characters such as BROWN, CONY, and SALLY, made for the LINE messaging app, into an established global character brand with an impressive cultural and retail presence. The brand has successfully collaborated with various high-profile artists and brands, maintaining a strong presence in 18 global markets including Seoul, New York, and Tokyo.

About FriendsWithYou

FriendsWithYou's mission revolves around promoting happiness and community through art. Founded in 2002, the collective has gained recognition for their playful and immersive installations and has exhibited worldwide, including notable installations such as the 30-foot Little Cloud at the Macy's Thanksgiving Day Parade. Their animated series, True and the Rainbow Kingdom, reflects their commitment to spreading kindness and connectivity.

Stay tuned for this exciting collaboration set to launch on March 19, 2025, as it promises to offer a delightful experience for all art and BT21 fans alike.