#Japan #Inc. #Shibuya #NAKED #Ploom #Aqua Green

Dive into the Urban Oasis at Ploom × NAKED, INC.

In celebration of the limited edition Aqua Green color of Ploom AURA, NAKED, INC. joins hands with Japan Tobacco Inc. for an exclusive pop-up store at MEDIA DEPARTMENT TOKYO in Shibuya. Running from December 1 to December 7, 2025, this immersive experience aims to bring to life the concept of an “urban oasis” where visitors can unwind, shop, and indulge in rich sensory experiences.

A Two-Floor Immersive Experience

On the second floor of the pop-up, NAKED, INC. curates an interactive environment that reacts to the actions of its visitors. As guests enter, they are surrounded by light and visuals that create an enveloping atmosphere. This immersive space provides a unique opportunity to enjoy “the perfect puff” through an engagement of all five senses.

The design on this floor juxtaposes the world inspired by Aqua Green with another world that personifies the icy sensation of the new EVO menthol. Visitors will be able to see, touch, and even blow into installations, making the surroundings respond to their participation, ensuring a truly extraordinary experience. An integrated photo booth offers visitors the opportunity to take home quirky photos where it appears as if they have been frozen in time—all at no cost.

Featured Areas

• - Aqua Green Experience Zone: Step into a vibrant world that reflects the essence of the Aqua Green.
• - EVO Gacha and Diagnostic Content: Interactive spaces tailored for exploration.
• - Menthol Experience Zone: Engage with elements that evoke the chill of menthol.
• - Photo Spot: Capture unforgettable moments in our themed photo booth.

Exclusive Merchandise

The pop-up store also features specially designed limited edition box sets from NAKED, INC., available exclusively during this event. Customers can enjoy personalized print services inspired by Aqua Green and EVO menthol, ensuring a unique keepsake from their visit.

Event Details

• - Event Name: Ploom × NAKED, INC. Pop-Up Store Shibuya
• - Location: 19-3 Udagawacho, Shibuya, Tokyo
• - Dates: December 1 (Monday) to December 7 (Sunday), 2025
• - Opening Hours: 11:00 AM to 8:00 PM (until 9:00 PM on Fridays and Saturdays)
• - Organized by: Japan Tobacco Inc. (JT)
• - Age Restriction: Admission is restricted to persons aged 20 and over.

For further details, visit the official site.

About NAKED, INC.

Founded in 1997 by Ryotaro Muramatsu, NAKED, INC. is a creative company committed to “Core Creative, Total Creation, and Borderless Creativity.” It operates across a range of fields, seamlessly integrating the real with the virtual through innovative experiences. Their recent projects include various intersections of art, entertainment, and culture, expanding to AR/VR initiatives since 2022 with projects like 'NAKED GARDEN ONE KYOTO'. With renowned installations such as the 'TOKYO HIKARI VISION' projection mapping and immersive art exhibitions like 'NAKED FLOWERS', they consistently redefine cultural experiences.

For more information about NAKED, INC., visit their official website or follow on Instagram.