Bybit EU Launches New Stablecoin Campaigns to Enhance Financial Literacy Across Europe

Bybit EU Expands Access to Stablecoins in Europe

In a significant move for the cryptocurrency landscape in Europe, Bybit EU has recently launched new stablecoin campaigns that focus on enhancing financial literacy and promoting responsible use of digital assets. As the European arm of the globally recognized crypto exchange, Bybit, this initiative is designed to deepen the integration of USDC and EURC across its regulated platform.

Promoting Responsible Crypto Use

Bybit EU, which is headquartered in Vienna and operates under the MiCA (Markets in Crypto-Assets) regulatory framework, aims to encourage disciplined saving habits through its latest offerings. The campaigns, which launched on February 2, 2026, emphasize stability in an otherwise volatile market. The focus is on sustainable engagement with digital currencies instead of speculative trading.

These campaigns offer various fixed-term products designed not just for trading but also for savings and payments. The offerings include exclusive user earn programs, such as a 10-day fixed earn option for USDC at an attractive 20% APR. Other options include USDC products at 14% and 16% APR for 10-day and 30-day earn plans, respectively, along with a EURC to USDC cross-yield option at 15% APR for 30 days. This diverse array of products allows users to work towards concrete financial goals, enhancing their understanding of cryptocurrency while providing predictable savings methods.

Focus on Financial Literacy

The core vision behind these initiatives is fostering habits that steer users towards financial literacy and responsibility. Mazurka Zeng, Co-CEO of Bybit EU, remarked, "Integrating USDC and EURC enables us to expand access to regulated stablecoins while promoting more thoughtful and responsible ways for users to engage with digital assets." She emphasized that the Earn products are intended to support users in their long-term financial planning, steering them away from the temptations of short-term speculation.