Realtor.com® Launches 'FlyAround': A Game-Changer for Home Shoppers

In a groundbreaking move, Realtor.com® has announced the launch of "FlyAround," a unique 360° low-altitude satellite view designed to transform the home-shopping experience. Set to roll out in the coming weeks, this innovative feature aims to provide potential buyers with a much richer perspective of properties than conventional static images or maps allow.

The need for enhanced property visualization has never been more pressing, especially as a significant number of buyers express a willingness to purchase homes without seeing them in person. According to Realtor.com's 2025 Consumer Attitudes Usage Study, 50% of recent buyers are open to this approach, an increase from 44% in 2023. The figure jumps to 52% for first-time buyers, reflecting changing consumer expectations. In this landscape, FlyAround aims to cater to the evolving needs of home shoppers by offering them deeper insights into properties directly from the listing page.

With the integration of 3D Maps from the Google Maps Platform, FlyAround enables users to visualize properties in their broader context. Rather than relying solely on two-dimensional images, home shoppers can explore lot sizes, topography, and neighborhood surroundings, which significantly enhances the decision-making process. As Dave Herman, SVP of Product and AI Innovation at Realtor.com, notes, "We are focused on giving home shoppers the right tools, confidence, and expert edge to make confident home decisions."

By presenting interactive, photorealistic experiences, FlyAround transforms the way potential buyers interact with property listings. Whereas traditional online experiences involve static reviews, the new feature allows for an immersive exploration of both the home and its environment. It adds a layer of depth to the homebuying experience that previous iterations lacked.

According to Tina Weyand, Senior Director of Product Management at Google Maps Platform, this feature not only brings the listings to life but also helps buyers develop a more intuitive understanding of the property's location. Users can enjoy a detailed exploration of neighborhoods without any geographical constraints, allowing them to conduct more informed searches based on what matters most to them. This can be particularly beneficial as they navigate one of life's most significant decisions.

FlyAround will be accessible to all MLS-sourced listings on Realtor.com® that have geo-coordinates. Additionally, users can look forward to the feature being available for off-market and recently sold properties in the upcoming weeks. Notably, FlyAround is integrated directly into the Listing Detail Page, ensuring a seamless user experience with just a single click.

This initiative is one of the latest in a series of advancements designed to improve the home search experience on Realtor.com®. Just recently, the platform introduced an AI-powered natural language search, enabling users to convey their property preferences through simple phrases, such as, "3-bed homes under $800K with a modern kitchen."

The combination of AI innovation and immersive tools like FlyAround signifies Realtor.com's commitment to enhancing the homebuying experience, making it richer and more personalized than ever before. With these ongoing improvements, home shoppers can look forward to a more comprehensive and supportive journey as they seek out their perfect homes.

For more information, prospective buyers and real estate enthusiasts can keep an eye on Realtor.com® to experience FlyAround firsthand as it becomes accessible soon. This innovative approach is set to lead a new era in real estate, where technology significantly intersects with the home-buying process, paving the way for buyers to make informed and confident choices.

About Realtor.com®
Realtor.com® has been a pioneer in the online real estate sector for over 25 years, offering trusted insights, professional guidance, and robust tools to connect buyers, sellers, and renters with their ideal properties. Regarded as the most reliable site by real estate professionals, Realtor.com® continues to evolve its offerings to support consumer connections and enhance business growth.

For media inquiries regarding the launch of FlyAround or additional details about Realtor.com®, please contact Mallory Micetich.