CrossLog Refreshes Brand Identity to Enhance Home Healthcare Services

CrossLog's Brand Renewal in Home Healthcare

CrossLog Inc., located in Hakata, Fukuoka, has recently undergone a significant update to its brand identity. This renewal includes a redesign of logos across various services and the renaming of some offerings, striving for a more unified branding experience.

Background of the Renewal

Having launched its services six years ago, CrossLog originally focused on scheduling for home visits by doctors. In response to evolving demands in home healthcare, they have expanded their service scope to include not just scheduling but also call management, business management, and interprofessional cooperation. This comprehensive approach addresses broader challenges in the home healthcare sector, connecting not just clinics but also other essential entities such as pharmacies and caregiving facilities.

Therefore, the company decided to organize these multiple services under a cohesive identity named “Home Healthcare DX Support Services.” This clear branding aims to provide a more intuitive understanding of CrossLog's overall value to its users.

The New Logo and Its Significance

While maintaining the familiarity of the primary brand logo, the renewal aims to unify the various color schemes and designs associated with individual services. This change ensures that users receive a consistent brand experience across all offerings.

All services will now utilize the brand color, orange, alongside unique icons that symbolize their functions, ensuring that the services are instantly recognizable. Moreover, the new brand structure is designed to be scalable, accommodating future services without losing coherence in branding.

Changes to Service Names

Accompanying the brand refresh, some service names have been optimized to communicate their functions more effectively. For instance, the service formerly known as “CrossLog Connect Phonebook Sharing App” has been renamed to “CrossLog Phonebook” for enhanced clarity. However, “CrossLog Connect Interprofessional Collaboration App” will retain its name.

Insights from CEO Tomoharu Miyahara

Miyahara states that the home healthcare landscape is rapidly evolving due to changes in regulations and regional resources, leading to diverse challenges and needs. Despite this complexity, the importance of home healthcare is poised to grow with Japan's aging society.

Acknowledging the voices of on-ground stakeholders over the past six years, CrossLog aims to continue expanding services and functionalities that meet the nuanced needs of the community. This brand renewal symbolizes their commitment to providing more inclusive “Home Healthcare DX Support Services,” leveraging technology to ease the burdens on healthcare providers and improving the quality of home healthcare.

Company Overview

CrossLog Inc. operates with the mission of making home healthcare commonplace. Their offerings include the visit management software CrossLog and the analytical service CrossLog Report, geared towards supporting healthcare professionals exhaustively.

- CEO: Tomoharu Miyahara
- Founded: December 2020
- Location: 5F, 16 Okabe Building, 8-27 Hakataekichuogai, Hakata, Fukuoka
- Service Site: https://crosslog.life/
- Corporate Site: https://corp.crosslog.life/