#Italy #Milan #Milan Design Week #ASKO #Scandinavian Design

Celebrating 75 Years of Innovation: ASKO at Milan Design Week

ASKO, the esteemed Scandinavian brand known for its premium kitchen and laundry appliances, is marking a significant milestone this year as it celebrates 75 years of groundbreaking innovations. From April 8 to 13, 2025, ASKO is at the forefront of Milan Design Week, showcasing a unique exhibition that emphasizes its commitment to merging cutting-edge technology with timeless Scandinavian design.

The journey of ASKO began with a simple yet revolutionary invention: the first washing machine, crafted by a young farmer in Sweden. This pivotal invention laid the foundation for a brand that continually sets new standards in both design and functionality. To honor this legacy, ASKO unveiled an array of its latest high-tech offerings during the renowned design event.

Among the highlights of this year’s exhibition are the award-winning NYACRAFT ovens, which feature the innovative Celsius°Cooking™ technology, designed to elevate culinary experiences. These ovens are complemented by the Nordic Fresh 2.0 Refrigeration line, ensuring that freshness and efficiency are prioritized in every kitchen. Additionally, the Scandinavian Laundry Care 2.0 showcases how ASKO leads the market in laundry solutions that are not only effective but also emphasize hygiene and sustainability.

As part of its commitment to high standards, ASKO collaborated with VOGUE Adria on a captivating editorial feature that delves deep into the evolution of its new washing machine range. This feature, which includes stunning visuals captured by renowned photographer Branislav Simončík, is set against the backdrop of Läckö Castle, the historical site where ASKO's first washing machine was born. The editorial will debut in the inaugural issue of VOGUE LIVING, appearing at the Milan Design Week exhibition.

The ASKO exhibition doesn’t just display products; it embodies the brand’s philosophy of Attention to Detail. Each product is meticulously crafted, reflecting a blend of aesthetics and utility that is characteristic of Scandinavian design. The company emphasizes that their appliances are not only meant to perform exceptionally but are also beautifully designed to enhance everyday living.

The showcase at Milan Design Week includes three major platforms: laundry, refrigeration, and ovens, each of which has garnered recognition through numerous prestigious awards, including the iF Design Awards of 2025. The Scandinavian Laundry Care 2.0, for instance, incorporates the Steel Seal™ technology, highlighting the company’s continuous efforts towards innovation that prioritizes sustainability and health.

Moreover, ASKO's refrigeration line is tailored to be both stylish and functional, seamlessly integrating into any kitchen space with a specific focus on the Kitchen Fit installation features. Meanwhile, the NYACRAFT ovens offer versatility and precision, available in both Frame and Glass designs to accommodate various kitchen styles.

The History of Innovation exhibition invites visitors daily from 10:00 AM to 5:00 PM at Via delle Erbe 2a, Milano, in the vibrant Brera Design District. Here, attendees will not only witness the evolution of ASKO’s products but also experience the brand’s journey through years of sustainability practices and modern design philosophy.

With a legacy spanning over seven decades, ASKO remains dedicated to combining traditional Scandinavian aesthetics with contemporary technology to produce high-quality household appliances that contribute positively to both health and the environment. This commitment to quality, innovation, and respect for the planet continues to inspire ASKO’s initiatives and products.

In essence, ASKO's participation in Milan Design Week not only marks a celebration of its past successes but also paves the way for future innovations that promise to enhance lives through smart, stylish, and sustainable home solutions.