Adyen Partners with JOE & THE JUICE to Enhance Global Payment Experience

Adyen Partners with JOE & THE JUICE for Enhanced Payment Solutions

In July 2025, Adyen, a global leader in financial technology, announced an exciting partnership with JOE & THE JUICE, an urban juice bar and coffee concept. This collaboration aims to transform the payment experience within JOE & THE JUICE locations by implementing Adyen's state-of-the-art SFO1 multimedia POS terminal.

Adyen has been a key partner for JOE & THE JUICE for over a decade, streamlining payments and enhancing operational efficiency as the brand expands its global presence. As JOE & THE JUICE accelerates its growth in the U.S. market, particularly in bustling cities like New York, the company is leveraging Adyen's technology to elevate the customer experience at its stores.

The recent deployment of the SFO1 terminals marks a significant milestone, integrating seamless payment functions with marketing displays. This innovative approach allows JOE & THE JUICE to turn each transaction into an engaging moment, utilizing real-time data and feedback to strengthen their brand and foster deeper customer loyalty. By enhancing the point of sale, JOE & THE JUICE can not only simplify checkout but also gain valuable insights to refine the shopping experience in their stores.

Nicolai Schnack, CTO of JOE & THE JUICE, expressed confidence in the partnership: "Adyen is a trusted partner, and choosing their financial technology for our international expansion was an easy decision. The new SFO1 terminal allows us to adapt to various market environments while enhancing the in-store customer experience. This enables us to connect with customers on-site and create a global bond with our brand."

The SFO1 terminal supports JOE & THE JUICE's digital expansion strategy by facilitating app-based pre-orders, offering personalized loyalty rewards, and incorporating marketing content directly at the checkout. This evolution reflects the growing consumer demand for tailored brand interactions, both in the U.S. and European markets.

"Customer interactions at the checkout vary significantly between the U.S. and European audiences, especially regarding contactless payment options and reward utilization," said Roelant Prins, Adyen's Chief Commercial Officer. "We are excited to help JOE & THE JUICE cater to local consumer preferences. The SFO1 terminal makes it easier to reward customers in real time and learn from them, creating a connection point at the POS."

With over 400 locations in 18 countries, JOE & THE JUICE is committed to offering fresh juices, shakes, sandwiches, and organic coffee sourced directly from producers. This distinct approach creates a vibrant and contemporary environment for customers pursuing a mobile and healthy lifestyle.

Adyen, traded under AMS ADYEN, is the chosen financial technology platform for leading companies. By providing end-to-end payment solutions, data-driven insights, and financial products within a single global framework, Adyen empowers businesses to achieve their objectives rapidly. Partnering with major names like Meta, Uber, H&M, eBay, and Microsoft, their collaboration with JOE & THE JUICE exemplifies Adyen's continuous growth fueled by alliances with both existing and new merchants.

For more information about the SFO1 terminal, visit Adyen's official website. For further insights into JOE & THE JUICE and their unique brand, check out www.joejuice.com.