#Japan #Tokyo #franchise #men's grooming #Midacy

Midacy's Impressive Franchise Launch

Midacy, established in Tokyo and led by CEO Kazuki Dobashi, has made headlines by surpassing 100 million yen in franchise applications within just a week of its initial recruitment phase that started on September 22, 2025. This reflects a significant interest in the brand, which specializes in men’s grooming services designed to enhance personal grooming effortlessly.

About the Franchise Recruitment

The initial recruitment phase for franchises ran from September 22, 2025, 22:00 to September 30, 2025, 23:59. The franchise participation requirement is a fee of 2.2 million yen (including tax). However, interested parties must first deposit the franchise fee before scheduling an interview with the company's representatives. As of September 29, 2025, a total of 48 companies had applied, contributing to the impressive total.

For more details, visit the Midacy Franchise Information Page.

What is Midacy?

Midacy follows the concept of providing a one-stop grooming salon for men with the tagline “Perfect your grooming once a month for 10,000 yen.” This service includes a range of offerings such as beard removal, teeth whitening, eyebrow styling, and nail care – all designed to enhance a man's appearance efficiently in one visit.

The salon is also featured on the popular YouTube show 'Reiwa no Tora', where two investors pledged to fully fund the project, and notable investor Nobuhiro Hayashi eventually contributed 10 million yen to the venture. In addition, Midacy has successfully raised nearly 28.72 million yen in a crowdfunding campaign on 'FiNANCiE', reaching its funding goal almost five minutes after launch.

Star Participation from Influential Entrepreneurs

The recent franchise recruitment has garnered attention not only from potential franchisees but also from high-profile entrepreneurs from various industries. Some of the notable figures that have expressed interest in joining Midacy's franchise include:

• - Koichiro Ando, CEO of GA Technologies Thailand
• - Yasuhiro Mizuki, CEO of MediE
• - Masahiro Higashi, CEO of Lorraine Blow

These entrepreneurs, known as 'Tora' from 'Reiwa no Tora', have extensive experience in real estate, education, and beauty sectors, elevating the perception of Midacy as a promising business model in a thriving industry.

CEO's Vision

Kazuki Dobashi commented on the overwhelming response: “The number of applications received during this initial phase exceeded our expectations, and we are truly grateful. The entrepreneurs expressing interest span various sectors, which adds tremendous value and credibility to our business model. Their engagement reveals the high expectations surrounding our initiative. Our goal is to establish 200 locations and achieve a business scale of 10 billion yen within the next five years. We aim to nurture fellow partners through our franchise program while introducing a new grooming habit—'Monthly care for one hour at 10,000 yen'—to many more men.”

Company Overview

Company Name: Midacy Co., Ltd.
Location: 3-27-5 Shinjuku, K3 Building 9F, Shinjuku Ward, Tokyo 160-0022, Japan
Representative: Kazuki Dobashi (CEO)
Established: January 2025
Business Activities: Operation of the one-stop grooming salon 'Midacy' and development and provision of related services
Website: Midacy Official Site
Official X Account: Kazuki Dobashi on X