#Japan #Tokyo #MINON #DaiichiSankyo #KidsShampoo

Minon Wash-Free Medicinal Hair Shampoo: A Game Changer for Children's Hair Care

On August 29, 2023, Daiichi Sankyo Healthcare Co., Ltd., based in Chuo Ward, Tokyo, introduced a remarkable new product under its sensitive skin brand, Minon. The innovative "Minon Wash-Free Medicinal Hair Shampoo" is specifically designed for children, catering to the needs of their delicate hair and scalp. This foaming hair shampoo is not only simple to use but also effective, making it a perfect choice for children who are starting to wash their hair independently.

Product Features

The Minon Wash-Free Medicinal Hair Shampoo stands out for its gentle formula that specifically considers the sensitivity of children's hair and scalp. By incorporating plant-based amino acid cleansing agents, it cleanses while maintaining moisture. This product also includes conditioning agents, providing a soft finish that helps detangle hair without causing discomfort.

Key Highlights:

• - Foam-based formula: This type of shampoo requires no additional foaming effort and can easily be applied to all areas of the hair.
• - Low-irritation formulation: Developed by a pharmaceutical company, it follows dermatological principles to ensure minimal irritation for children.
• - Active ingredients: The shampoo effectively combats issues like scalp odor, itchiness, and dandruff, creating a clean and soothing experience.
• - Allergy-sensitive: It minimizes potential allergens, presenting a weakly acidic, fragrance-free solution suitable for sensitive users.
• - Effective detangling: Despite being foamy, it ensures hair stays manageable with just one application.
• - Quick rinse: The shampoo is designed to rinse off easily, ensuring a fast and efficient hair washing experience for both children and parents.

Development Background

Research conducted by Daiichi Sankyo Healthcare revealed insights into parental habits and preferences regarding hair care for their kids. Among parents of children aged 1 to 9, many transitioned from baby shampoos due to reasons such as wanting to adapt to their children's growth and the desire for family-wide use of the same hair care products. Others expressed dissatisfaction with the lathering and cleansing power of baby shampoos and concerns over possible hair and scalp problems.

Conversely, key considerations for purchasing kids' hair shampoos included low-irritation solutions and good lathering qualities, with many parents indicating a preference for foaming options. Based on this valuable feedback, the Minon Wash-Free Medicinal Hair Shampoo concept was developed, addressing the delicate needs of children's hair and scalp effectively while ensuring ease of use.

About the Minon Brand

Minon was founded in 1973 based on the mission to eliminate skin troubles caused by cosmetic allergies. The brand name reflects a commitment to three guiding principles: Non-allergic (minimizing allergens), Non-alkaline (maintaining a weakly acidic balance), and Non-toxic (strategically avoiding irritants). Minon aims to serve everyone from infants to the elderly, adhering to these values through continuous development.

Notably, the heritage of Minon began with the release of "Minon Skin Soap" in 1973, and the brand has since flourished, earning the trust of many by prioritizing skin health and safety.

For more information about the Minon brand and its commitment to sensitive skin care, visit the official website.

Company Overview

Daiichi Sankyo Healthcare operates within the larger Daiichi Sankyo Group, underlining its mission to provide healthcare solutions that meet diverse medical needs. Initially focusing on over-the-counter (OTC) medications, the company has expanded into functional skincare, oral care, and health foods, advocating for self-care and promoting a healthier lifestyle for all. By encouraging individuals to prioritize their health and well-being, Daiichi Sankyo Healthcare aims to contribute to a society where everyone can maintain health and beauty.