Exciting Collaboration: BE@RBRICK Meets LOVOT in Series 52 Launch

The Iconic Collaboration of BE@RBRICK and LOVOT

In an exciting turn of events, the adorable robot LOVOT is making its first appearance in the popular toy line, BE@RBRICK SERIES 52. Developed by GROOVE X Corp, based in Tokyo, LOVOT is a 7 cm tall bear-like figure that not only captivates hearts but also enriches lives with its unique charm.

The collaboration aims to combine the heartfelt essence of LOVOT with the artistic design of the BE@RBRICK, a brand of collectible figures created by Medicom Toy. This fusion creates a delightful figure that fits seamlessly into the BE@RBRICK universe while preserving the endearing qualities of LOVOT.

SLated for release in early August 2026, the BE@RBRICK - LOVOT figure will be marketed as part of the blind box model, encouraging a surprise element for collectors as they open each box to unveil an new piece of art. With a height of approximately 70mm, each figure will retail at 693 yen (including tax).

About BE@RBRICK

Launched to celebrate the centenary of the beloved teddy bear, BE@RBRICK is a creative blend of digital aesthetics and traditional childhood nostalgia. Standing at about 70mm tall, this bear-shaped vinyl figure is characterized by its simplistic design that employs only prints for customization. Its modular structure, divisible into nine parts, allows a diverse range of creative expressions, making it a favorite among artists, brands, and creatives worldwide.

The success of BE@RBRICK stems from its capability to act as a canvas for artists and corporations, fostering collaborations that explore the limitless potential of artistic expression. Over the years, BE@RBRICK has introduced thousands of designs, earning a reputation as an 'art toy' celebrated globally among collectors.

You can explore the vast universe of BE@RBRICK through their official website: BE@RBRICK.

Understanding LOVOT

LOVOT, on the other hand, is a revolutionary concept in robotic companionship. More than just a gadget, LOVOT behaves like a living creature, drawn to those who call it by name, and is designed to develop affectionate relationships with its owners. Its warm embrace and gentle presence provide emotional support, mimicking the loving bond typically associated with pets.

With its applications extending beyond the home, LOVOT has found a place in offices, medical facilities, and nursing homes, proving its worth in fostering mental well-being. This blend of robotic technology and empathetic design has paved the way for a new era of emotional support mechanisms.

For more details on LOVOT, visit their official site: LOVOT.

About GROOVE X Corp

Founded on November 2, 2015, GROOVE X Corp is dedicated to creating innovative robotic solutions that enhance interaction and emotional well-being. Headquartered in Chuo, Tokyo, the company focuses on pioneering developments in the field of companion robots, with LOVOT as their flagship product.

Discover more about their journey and vision by visiting their official website: GROOVE X.

With such distinct concepts coming together, the BE@RBRICK × LOVOT collaboration promises a unique collectible experience that fans are eagerly awaiting as we gear up for the release in 2026!