#Japan #Machida #Hotaru #A' Design Award #Audio-Technica

Audio-Technica's Hotaru Shines at A' Design Award 2025

In a significant achievement, Audio-Technica, a prominent Japanese audio manufacturer based in Machida, Tokyo, announced that its latest turntable, 'Hotaru', has been honored with the prestigious Platinum Award at the A' Design Award 2025. This recognition was awarded in the 'Audio and Sound Equipment Design' category, witnessing fierce competition among numerous entries from around the globe, particularly during the prestigious Milan Design Week held in April.

About A' Design Award

The A' Design Award & Competition is one of the world's largest design competitions held annually in Italy. It encompasses over 100 categories, including product design, architecture, and graphic design. Each year, the competition attracts thousands of submissions from over 100 countries. The evaluation process is conducted by top professionals in their respective fields, ensuring a rigorous and highly respected judging standard. The award is considered one of the most prestigious accolades in the design world.

To explore more, you can visit the A' Design Award website or check out the award details.

Discovering Hotaru

In light of the increasing appreciation for analog experiences, Audio-Technica launched a new program called 'analog ~ naturally' starting March 6, 2025. 'Hotaru', unveiled as a part of this initiative after its installation at Milan Design Week, is a limited-edition turntable, with only 1,000 units available worldwide. Featuring an innovative floating structure that enhances the cartridge's playback capabilities, 'Hotaru' also integrates a unique Lighting System that merges sound with light, providing a truly immersive analog experience that delights the senses.

The turntable has been praised for its remarkable design and its ability to provide emotionally stirring experiences. This reception has underscored its status as an outstanding piece of audio equipment that not only delivers top-notch sound but also enriches the listening experience by creating a captivating atmosphere.

To learn more about the analog initiative, visit the brand site, Milan Design Week special site, and the dedicated Hotaru site.

About Audio-Technica

Founded in 1962, Audio-Technica has been at the forefront of audio technology innovation, guided by the ethos that human sensitivity and emotion are the essence of richness. The brand has evolved significantly, initially focusing on analog cartridges and expanding its product line to include headphones, microphones, turntables, and wireless earphones. Known for its commitment to sound quality, Audio-Technica has gained a loyal following among audio enthusiasts and professionals worldwide, playing an integral role in music events, sports, and business communications.

In 2022, Audio-Technica celebrated its 60th anniversary and introduced a new brand message, advocating for a deeper connection to analog experiences, continually striving to showcase the allure of analog sound.