Odditt Launches Betflow: A Fun Approach to Sports Betting
On November 6, 2025, Odditt, a cutting-edge sports data company, officially announced the launch of Betflow, a pioneering platform designed to revolutionize the sports betting experience. With its user-friendly interface and fascinating features, Betflow aims to engage both casual fans and seasoned bettors alike by providing personalized betting options based on individual preferences and insights.
What is Betflow?
Betflow serves as a next-generation sports betting discovery platform that combines advanced analytics with an enjoyable betting experience. Recognizing that sports betting can often feel overwhelming, Odditt has crafted Betflow to simplify the process, making it more exciting and less intimidating for users.
“Sports betting shouldn’t be intimidating or time-consuming,” stated Matt Bresler, CEO and Founder of Odditt. “With Betflow, we’ve made building your bets as exciting as watching the game itself.”
Key Features of Betflow
Betflow is packed with innovative features designed to enhance the betting experience:
- - Fun Flows: Discover bets through entertaining trivia about teams, players, mascots, and even quirky facts like jersey numbers.
- - Fact Flows: Get rich interactive stats and visuals that reveal how teams and players perform in different conditions, including weather, rivalries, and more.
- - Trend Blender: Analyze player or team performance against specific factors, like facing former coaches or game day conditions, providing a clear data-driven context for bets.
- - Fun Factory: Create unique parlays using fun emojis, adding a personalized and delightful touch to betting.
- - Personalized Discovery: With hundreds of thousands of new bets generated daily, users are guaranteed a variety of betting options tailored to their tastes.
- - Seamless Action: Easily connect with top sportsbooks and place bets in just a few clicks.
A New Era of Betting Insights
Elaine Milardo, Co-Founder and Chief Technology Officer, added, “Betflow brings emotion and insight together. Our goal was to design something that speaks to every type of bettor—whether you’re driven by numbers or narratives.” This approach ensures that both analytical and casual bettors find a home in the Betflow platform.
Betflow currently makes over 100 global leagues accessible to users, emphasizing inclusivity by covering a wealth of competitions, including women’s leagues.
Availability and Future Plans
Betflow is live across the U.S., and Odditt plans to expand to additional markets soon. The app starts with a free plan offering whimsical bet discovery, with options for full access to custom parlay and bet creation tools.
With a growing user base and substantial interest within the industry, Odditt has initiated a new seed fundraising round to further promote Betflow's growth and capabilities, ultimately aiming to change the landscape of sports betting.
For those looking to enhance their betting experience, Betflow presents a refreshing, engaging path forward. Interested users can download the app at
Betflow's website and explore a more enjoyable way to approach sports betting.
About Odditt
Founded by a team of data engineers and industry veterans, Odditt is at the forefront of sports data and analytics, developing innovative betting tools that prioritize user engagement and enjoyment. The launch of Betflow illustrates their commitment to transforming sports betting into a more informed and entertaining pastime. Explore more about Odditt at
odditt.com.