#Japan #Sapporo #Hokkaido #Seven-Eleven #Sapporo Snow Festival

Winter Tourism Fair at Sapporo Snow Festival

From February 4 to February 23, 2026, Seven-Eleven Japan will hold a Winter Tourism Fair in Hokkaido, coinciding with the start of the Sapporo Snow Festival. This 20-day event will take place at 994 Seven-Eleven locations across the region, showcasing exclusive products enriched with local flavors.

Drawing from Hokkaido's unique culinary heritage, the fair will offer a range of special items, including the Genghis Khan Onigiri and Genghis Khan Fried Noodles, supervised by the renowned Sapporo Beer Garden. Additionally, the popular STV radio program, Gokigen Yōji, will collaborate with Seven-Eleven to introduce the Gokigen Nama Melon Bread, featuring a delightful combination of Furano melon sauce and sweet potato cream.

Featured Products

Sapporo Beer Garden Collaboration

• - Genghis Khan Onigiri

Price: 198 yen (including tax)
Launch Date: February 4, 2026 (available sequentially)
Area: Hokkaido
This onigiri is meticulously crafted with Sapporo Beer Garden's special Genghis Khan sauce, providing a perfect balance of sourness and sweetness that tantalizes the taste buds.

• - Genghis Khan Fried Noodles

Price: 498 yen (including tax)
Launch Date: February 3, 2026 (available sequentially)
Area: Hokkaido
A savory dish that recreates a menu offered at Sapporo Beer Garden, featuring a rich sauce infused with spices and the authentic flavors of Genghis Khan grilled lamb.

• - Ramen Salad with Miso Dressing

Price: 258 yen (including tax)
Launch Date: February 3, 2026 (available sequentially)
Area: Hokkaido
This salad combines ramen, cherry tomatoes, cucumbers, and other fresh ingredients with a unique sesame-flavored miso dressing to create a refreshing and satisfying dish.

STV Radio Collaboration

• - Gokigen Nama Melon Bread (Furano Melon Sauce)

Price: 198 yen (including tax)
Launch Date: February 4, 2026 (available sequentially)
Area: Hokkaido
This bread features a soft and chewy texture, filled with delectable whipped cream that captures the essence of Furano melon.

• - Gokigen Nama Melon Bread (Sweet Potato Cream)

Price: 198 yen (including tax)
Launch Date: February 4, 2026 (available sequentially)
Area: Hokkaido
Similar to its counterpart, this variant is filled with a delightful sweet potato cream, offering a unique twist on the classic melon bread.

Additional Offers

As part of the promotion, Seven-Eleven apps will feature coupons that grant a discount on select items, including 20 yen off for various products like the fried octopus balls and Gokigen Nama Melon Bread. Meanwhile, special promotions for the Sapporo Classic Beer will also be available, providing discounts on both 350ml and 500ml cans.

Seven-Eleven Japan aims to enhance the festive atmosphere surrounding the Sapporo Snow Festival, which attracts over 2 million visitors annually. By presenting the richness of Hokkaido's food culture and quality ingredients, this initiative invites both local and international guests to discover the delights of Hokkaido this winter.

To learn more about the event and products, visit the official collaboration websites:
Sapporo Beer Garden
STV Radio Gokigen Yōji.