Understanding Funeral Costs and Decision-Making in Tokyo's 23 Wards

Comprehensive Insights into Funeral Costs in Tokyo

Delight Co. (Shinjuku, Tokyo, CEO: Ryo Takahashi) has recently disclosed detailed findings from a survey titled "Funeral Decision-Making in Tokyo's 23 Wards" conducted on October 8, 2025. With a sample size of 1,056 respondents, the survey aims to shed light on the complexities of funeral expenses, ultimately striving to create a transparent environment where consumers can confidently arrange funerals.

The detailed data can be accessed on the official Delight website: Funeral Decision-Making Data.

Visualization of Decision-Making Trends and Costs

The publication of this data, presented in various graphs, highlights the patterns of funeral decision-making in Tokyo’s 23 wards. Key insights derived from the data include:

- Age-wise Funeral Costs
- Costs based on Funeral Format
- Timing of Funeral Home Selection by Age Group
- Cost Relationship to the Timing of Selection

Age-wise Funeral Costs

It was observed that funeral costs tend to rise with age, significantly increasing among individuals in their 50s and 60s. While younger age groups (20s to 40s) predominantly indicated costs below 1 million yen, responses from those aged 50 and above frequently included figures exceeding this threshold. This trend is consistent throughout Tokyo, with an increased concentration in high-cost funerals particularly evident in the subcenter and western regions of the city.

Costs Based on Funeral Format

The analysis revealed a clear correlation between the type of funeral and associated costs. The 'Direct Funeral' category often incurs expenses below 300,000 yen, while 'One-Day Funerals' generally remain under 1 million yen. Conversely, the most commonly selected option, 'Family Funeral,' spans a more extensive range, typically between 500,000 and 1.5 million yen, reflecting consumers' preferences to flexibly choose based on their budgets. In stark contrast, 'General Funerals' tend to skew towards higher costs, largely comprising those over 1.5 million yen.

Timing of Funeral Home Selection by Age Group

Notably, the data indicates that the overwhelming majority of all age groups select a funeral home only after the passing of the individual. This trend is particularly pronounced among respondents aged 50 and older. In contrast, younger respondents (20s to 40s) exhibit a higher tendency to make arrangements during life—either upon the diagnosis of a severe illness or in anticipation of old age.

Relationship Between Selection Timing and Costs

When juxtaposing the timing of funeral home selection with the actual costs incurred, several patterns emerge. Cases where decisions were made immediately following death show a broad spectrum of costs, indicating urgency in these situations. Conversely, instances where individuals planned ahead—such as preparing after their age became more advanced or upon illness diagnosis—tend to cluster around the price point of less than 1 million yen, suggesting that timely preparation can significantly impact costs.

The complete data set can be accessed at the following link: Funeral Decision-Making Data.

Commitment to Transparency and Better Consumer Choices

Delight Co. is dedicated to enhancing transparency within the funeral industry and encouraging informed decisions among consumers. Going forward, the company will continue to conduct surveys and disseminate findings. Additionally, previous research data is made available to support the industry's growth and evolution.

Survey Overview (Conducted in 2024)

- Survey Topic: Funeral Decision-Making in Tokyo's 23 Wards
- Survey Duration: December 3-5, 2024
- Methodology: Internet survey via PRIZMA
- Sample Size: 1,056 respondents
- Target Group: Individuals residing in Tokyo’s 23 wards with experience as bereaved family members
- Research Source: Soogi (https://soogi.jp/)
- Participant Provision: PRIZMA Research

Credit for Quotes and Reproductions: When citing this survey or its contents, please include the following credit and link: "According to a survey from Soogi... â€“ Link".

About Soogi

Soogi (https://soogi.jp) has been developed to alleviate the psychological and time-consuming challenges of selecting a funeral service. The site offers authentic reviews and detailed information directly from individuals who have conducted funerals.

Features of Soogi:

- Trusted Reviews: Verified feedback from actual users.
- Direct Contact: Users can communicate with funeral services directly without intermediaries.
- Completely Free: No initial or monthly fees, with free estimates and consultations.
- Comprehensive Information: Compare pricing plans, funeral examples, images from facilities, and more.
- 24/7 Availability: Accessible for consultations and arrangements at any time, providing flexibility for users.