Transforming Pet Grooming with UNIPET
In a groundbreaking move for the pet care industry, Lateral Inc., known for managing Komeri and Petami stores, has adopted the UNIPET reservation management system. This strategic implementation not only aims to streamline their operations but also focuses on fostering a supportive and growth-oriented environment for their groomers.
Commitment to Groomers’ Well-Being
Lateral emphasizes the importance of creating a workspace where groomers can thrive. They have introduced various initiatives like the "Newcomer Support Campaign," enabling new hires to gain hands-on experience early in their careers. Additionally, the company supports external training programs and contests to help groomers enhance their skills. This approach not only nurtures individual growth but also motivates employees to embrace new challenges.
Balancing Work Environment with Service Quality
Recognizing that a positive work environment is crucial, Lateral is equally dedicated to delivering top-notch services to its customers. The grooming experience is enriched by implementing high-quality practices such as double shampoos, intensive ceramide treatments, and various care techniques tailored for each pet. This commitment to quality reflects Lateral’s goal of ensuring both groomers and pets receive the best care possible.
Choosing UNIPET for Continuous Improvement
The decision to integrate UNIPET was driven by Lateral's needs as a multi-store operation. With the system's capabilities for managing online bookings, customer records, and scheduled appointment slots for staff, UNIPET has proven to be an invaluable asset. Uniquely, the continuous improvement mindset of UNIPET sets it apart from competitors, as highlighted by Lateral's management: "Unlike others, UNIPET evolves based on our feedback." This commitment to adjust and refine services has directly addressed Lateral’s desire to improve productivity among groomers by optimizing the time allocated for each appointment based on their expertise levels.
Enhancing Customer Experience Through Digital Solutions
Since implementing UNIPET, Lateral has enhanced its digital engagement strategy by optimizing web reservations. The system's capability has expanded beyond basic reservation management; it now facilitates a more personalized customer experience, such as sending post-grooming photos directly to pet owners. Looking ahead, Lateral plans to leverage the extensive data collected on bookings and customer records to further improve interactions and drive repeat visits through tailored communication strategies, thus advancing their digital transformation efforts.
Opportunities for Aspiring Groomers at Lateral
Lateral is actively seeking to expand its team of groomers. The company’s initiative to cultivate an environment where even novices can take on challenges while participating in training and competitions demonstrates its commitment to their growth. For those who aspire to grow in their grooming careers or seek innovative experiences and stable work conditions, Lateral provides substantial support.
Elevating Pet Interaction with UNIPET
UNIPET's vision extends beyond merely digitizing appointment processes. It aims to alleviate the operational pressures in stores, allowing groomers to dedicate more time to connect meaningfully with pets. Both Lateral and UNIPET are committed to prioritizing feedback from the field, ensuring an ongoing improvement process that benefits pet owners, groomers, and the overall service quality provided in stores.
Company Overview
- - Company Name: Lateral Inc.
- - CEO: Naoyuki Kimura
- - Location: 2-23-1 Kanda, Chiyoda-ku, Tokyo, Japan, 509 Tenjo Akihabara Bldg
- - Official Site: Lateral
- - Careers: Recruitment
- - Company Name: UNIPET Inc.
- - CEO: Susumu Komiya
- - Location: 1-27-6 Nishi-Gotanda, Shinagawa-ku, Tokyo, Japan, 4th Floor Ichihara Bldg.
- - Established: March 5, 2026
- - Official Site: UNIPET