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BUBBA and Major League Fishing Launch SCORETRACKER LIVE

In an exciting development for anglers and fishing enthusiasts, BUBBA, an innovative fishing tools brand, has teamed up with Major League Fishing (MLF) to introduce SCORETRACKER LIVE. This comprehensive tournament platform will go live in Spring 2026, integrating MLF’s SCORETRACKER technology with BUBBA's mobile app, facilitating seamless tournament management and live scoring.

A New Era for Tournament Fishing

The partnership between BUBBA and MLF marks a significant evolution in how fishing tournaments are organized. With the SCORETRACKER LIVE feature, tournament organizers can easily create, host, and manage fishing competitions, whether they are professional leagues, college teams, or community events. This integrated platform promises to simplify the process and elevate the competitive fishing experience for all participants.

Real-Time Scoring at Your Fingertips

Anglers will benefit from real-time leaderboards through SCORETRACKER LIVE. By using compatible BUBBA scales, such as the Pro Series Smart Fish Scale and SFS Lite, anglers can weigh and release fish efficiently. The catch data syncs automatically with SCORETRACKER LIVE, ensuring that scores are updated in real time. This feature enables spectators to follow tournaments live, creating a thrilling experience akin to professional events.

Supporting Sustainable Fishing Practices

One of the core advantages of SCORETRACKER LIVE is its emphasis on sustainability. By facilitating catch, weigh, and immediate-release formats, the platform minimizes fish stress and mortality. This approach supports conservation efforts while simultaneously boosting the excitement of competition. BUBBA’s Smart Fish Scale and app, combined with MLF SCORETRACKER technology, empower tournament organizers and anglers to prioritize the health of fish populations.

Proven Technology with Established Reliability

The BUBBA Pro Series Smart Fish Scale and its accompanying app have been rigorously tested in real-world conditions, logging over 63,000 hours of use in MLF events. This thorough vetting process ensures that the features deliver dependable performance, further solidifying BUBBA’s reputation as an essential tool for competitive anglers.

Insights from the Pros

Anglers like Jacob Wheeler, a three-time Bass Pro Tour Angler of the Year, emphasize the intensity that SCORETRACKER brings to competitive fishing. Wheeler notes: "SCORETRACKER is absolutely intense! You always feel the pressure to catch that next fish. With SCORETRACKER LIVE, every angler can experience that thrill, enhancing their competitive edge."

How It Works

To participate in SCORETRACKER LIVE tournaments, organizers will simply download the BUBBA Fishing app and set up their events by purchasing a Pro Subscription. The intuitive interface allows for easy management of participant invitations, entry fees, payouts, and custom rules. Anglers can connect with the tournament on their BUBBA app and submit their catches during open hours.

Looking Ahead

Boyd Duckett, President and CEO of MLF, shares his enthusiasm for this partnership: "We are all about enriching the experience for competitors and fans while facilitating the seamless organization of tournaments. Our collaboration with BUBBA expands SCORETRACKER’s reach, letting anglers worldwide engage in exhilarating real-time scoring events."

Brian Murphy, President and CEO of American Outdoor Brands, the parent company of BUBBA, highlights the brand's commitment to the fishing community: "Bass fishing is a cherished pastime for millions, and we aim to equip today’s anglers with cutting-edge tools while also fostering the sustainability of bass populations for future generations."

Join us for the official launch of the SCORETRACKER LIVE platform at ICAST 2025 in Orlando, Florida. Visit Booth #5139 on July 16 for more exciting information about this innovative advancement in tournament fishing.