Launching 'East to West Pale Ale'
A new chapter in craft beer is set to unfold on November 29, 2025, with the exclusive release of the 'East to West Pale Ale' at Yona Yona Beer Works' Ebisu East Exit location. This limited edition beer is a unique collaboration between Yona Yona Beer Works, Craft Beer Base, and Yaho Brewing, designed to deliver a refreshing yet complex flavor profile that beer lovers will not want to miss.
The Essence of 'East to West Pale Ale'
The tagline of this innovative beer promises a fusion of “crispness” and “juiciness” in every sip. Utilizing cutting-edge brewing technology and the finest ingredients, the team has masterfully crafted a beverage that embodies contemporary taste trends. Upon the first sip, patrons can expect an aromatic explosion reminiscent of berries, tropical fruits, and grapefruit, which gracefully transitions into a deep, pine-like aroma that lingers pleasantly after consumption. This American Pale Ale distinguishes itself with a low-sweetness, clear mouthfeel that harmonizes the bright, juicy characteristics of American hops, resulting in a modern twist on a classic style.
Event Details
On the day of the soft launch, attendees will have a chance to partake in a free talk session from the brewers themselves, with prior reservations recommended due to limited space. Guests can enjoy the craft beer experience while learning about the brewing process and the philosophy behind the collaboration.
Launch Information
- - Beer Style: American Pale Ale
- - Alcohol Content: 5.3%
- - Soft Launch Date: November 29, 2025
- - Full Availability at All Locations: November 30, 2025
- - Prices: Small - 1,000 yen, Regular - 1,400 yen, Pint - 1,750 yen (all prices include tax)
It’s important to note that stocks are limited, emphasizing the exclusivity of this offering. Patrons are encouraged to make their reservations through the ‘Club Wonder’ app, which not only allows easy booking via smartphone but also offers membership benefits, including points for visits and the option to exchange them for digital gift cards.
Special Events and Food Pairings
The grand launch on November 29 will feature a brewer's talk event held within the venue. Attendees can indulge in delicious food pairings that showcase the best of local produce, including roasted chicken and craft sausages designed to elevate the drinking experience. With limited seating, early registration is essential to secure a spot.
What to Expect at Yona Yona Beer Works
As an official restaurant of Yona Yona Ale, Yona Yona Beer Works holds the largest selection of Yaho Brewing's draft beers available. Established in 2013 with its first location in Akasaka, the chain has expanded to six stores in Tokyo offering exceptional culinary delights paired with craft beers.
In an exciting development, a new style of brewery restaurant, 'YONA YONA TOKYO BREWERY,' is slated to open in March 2026 within Shinagawa Intercity. This venue will combine brewing facilities and dining, offering patrons an immersive experience of freshly brewed beers alongside thoughtfully crafted dishes.
About the Collaborators
Yaho Brewing aims to enrich the Japanese beer culture with a variety of flavorful craft beers, with their flagship 'Yona Yona Ale' being a household name in Japan. Their mission of bringing happiness through quality brews transcends mere consumption, inviting customers to enjoy the delightful nuances of their beers.
Craft Beer Base, established in Osaka, is a leader in promoting craft beer as a daily cultural experience. They operate numerous craft beer specialty stores and breweries, emphasizing quality and enjoyment.
Wonder Table operates a diverse range of dining establishments across Japan and abroad. From shabu-shabu to burger restaurants, they remain committed to offering unparalleled dining experiences and fostering a vibrant culinary scene.
Join the Celebration
Mark your calendars for the limited release of 'East to West Pale Ale' at Yona Yona Beer Works. Whether you're a craft beer aficionado or a curious newcomer, this event promises an exciting dive into the world of flavors curated by expert brewers. Don’t forget to reserve your spot through Club Wonder to enjoy the exclusive benefits that come with membership while savoring the joys of this unique beer launch.
For more details or to make a reservation, visit
Yona Yona Beer Works.