Exciting New Poster Unveiled for Kyoto's Subway Campaign Featuring Popular Anime Characters

New Poster Launch for Kyoto's Subway Promotion

Kyoto City has officially unveiled a vibrant new poster as part of its ongoing initiative to promote subway and bus usage, aptly titled "Get on the Subway!" Developed and designed by Gyorai Eizo Corporation, headquartered in Sumida, Tokyo, this new piece of art will be showcased throughout Kyoto's municipal subway stations starting from May 19, 2025.

The poster prominently features Uzumasa Rei, the enthusiastic mascot character for the Kyoto subway and city bus. It depicts her journey to the historic Bishamondo Temple in Yamashina Ward, conveying the theme "Get on the Subway and Bus to Yamashina and Daigo!" The scenic portrayal invites residents and tourists alike to explore Kyoto's rich cultural heritage through public transportation.

Background Behind the Poster Donation

Kyoto City Transportation Bureau has a long history of creating various promotional posters for its transit services. This latest addition comes as a collaborative effort with Gyorai Eizo Corporation, which has been involved in the planning and management of content for the "Get on the Subway!" campaign for many years, including the production of animated commercials. As a celebration of its 10th anniversary, Gyorai Eizo received the opportunity to integrate its creative vision with the transportation project's promotional strategy.

Poster Giveaway Campaign

To celebrate the launch of this new poster, Gyorai Eizo will host a giveaway campaign at Yamashina Station from May 23, 2025. The first 200 customers who purchase designated merchandise will receive a B1-size poster as a complimentary gift. This initiative promises to generate excitement among commuters and fans of the series, deepening their engagement with public transport in Kyoto.

- Event Period: May 23, 2025 - June 30, 2025 (while supplies last)
- Location: Kyoto City Transportation Bureau's Yamashina Station ticket sales area (29-2 Anshu Minamiyashiki-cho, Yamashina Ward)
- Eligible Participants: Customers who purchase the "Get on the Subway! Animation Exhibition Clear File" (1 per person)
- Total Posters Available: First 200 customers only

Merchandise Examples at the Animation Exhibition:

- Animation Exhibition Clear File (A4 size / 700 yen) - 300 pieces available
- MOTTO! Badge Set (3-piece set / 800 yen) - Limited to 50 sets
- Other assorted "Get on the Subway!" merchandise will also be for sale.

About Gyorai Eizo Corporation

Founded in Kyoto, Gyorai Eizo specializes in short film production, including commercials and music videos. Since beginning their work with animated commercials in 2014, they have made significant contributions to the management of the "Get on the Subway!" content. In prior years, they have autonomously created and donated posters to the Kyoto City Transportation Bureau, ensuring their continued presence within the city's transit system.