De'Longhi Subscription
2025-07-01 05:06:11

De'Longhi Launches Exciting New Subscription Plan with Milk Frothing Machine

A New Era for Coffee Lovers: De'Longhi's Subscription Service



De'Longhi Japan Co., Ltd. is set to renew its popular subscription service, MIO! De'Longhi, on July 1, 2025. This innovative service, which began in November 2020, aims to cater to various coffee preferences, focusing on high-quality beans, roasting, grind size, and brewing methods. The heart of the service is to provide coffee enthusiasts with an exceptional experience right at their homes.

How the Service Works



The core of the MIO! De'Longhi service is its subscription model, where customers can borrow a fully automatic coffee machine for two years at no cost. The machines provided include the De'Longhi Magnifica S and now, the newly introduced De'Longhi Magnifica Start Milk Model, which incorporates the unique automatic milk frothing technology, Latte crema™. Subscribers can choose from six different coffee beans from top Italian brands like Musetti and more, each delivered bi-monthly.

Upon completion of the minimum rental period, customers get to keep the coffee machines, making this service particularly appealing for coffee lovers looking for an exceptional and economical option.

What’s New with the Milk Model Course?



The latest addition, the Milk Model Course, allows subscribers to enjoy delightful cappuccinos with just the push of a button. Here are some key features:
  • - Automatic Milk Frothing: Thanks to the Latte crema™ technology, made by De'Longhi, the milk is frothed at an optimal temperature of 60-65 degrees Celsius. This ensures rich and fluffy froth for a perfect cappuccino.
  • - Convenient Delivery: Four bags of selected Italian coffee beans are delivered every two months, allowing coffee enthusiasts to create about 100 cups of drinks like cappuccinos without breaking the bank.
  • - Simple Operations: With the touch panel, selecting your desired coffee drink has never been easier. You can quickly brew fresh coffee while adjusting the volume as per your taste preference.

Explore the Quality Beans



MIO! De'Longhi offers six varieties of coffee beans from renowned roasters, ensuring that subscribers can enjoy a unique coffee experience. Some key highlights include:
1. Musetti - A prestigious brand recognized for its true Italian espresso, featuring beans sourced from over 20 countries using traditional roasting methods.
2. KIMBO - A celebrated Neapolitan brand known for its authentic taste and special blends that showcase the flavor of Southern Italy.
3. De'Longhi - A unique blend developed specifically for use with De'Longhi machines, catering to diverse consumer needs including decaffeinated options.

Subscribers can enjoy exceptional flavors from these brands, discovering their perfect cup of coffee from the comfort of their homes.

De'Longhi: A Commitment to Quality



Since its establishment in 1902, De'Longhi has maintained a commitment to quality and innovation. Starting from manufacturing oil heaters to diversifying into coffee machines in the 1990s, the brand has become synonymous with high-end coffee products worldwide. The introduction of the Milk Model Course is a testament to De'Longhi's dedication to enhancing everyday coffee enjoyment for its users.

As defined by its brand slogan, “Better Everyday,” De'Longhi continues to enrich the daily lives of coffee lovers with thoughtful and high-quality products. By aligning with evolving consumer preferences, De'Longhi’s MIO! De'Longhi service aims to create enjoyable moments and create an enhanced lifestyle at home.

With its new subscription plan, MIO! De'Longhi stands at the forefront of coffee culture, inviting you to enjoy specialized coffee experiences tailored to your tastes. Don't miss out on this opportunity to elevate your home coffee experience with De'Longhi!


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Topics Consumer Products & Retail)

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