Midea Steps into the Spotlight as Global Supporter of AFC National Team Competitions

Midea Partners with AFC to Support Football Development

Midea, a leading name in smart home appliances, is thrilled to announce its new role as a global supporter of the Asian Football Confederation (AFC) National Team Competitions. This exciting collaboration marks Midea's commitment to fostering football in Asia and promoting sports culture across the continent.

A New Era for Asian Football

Under the multi-year agreement, Midea's support will kick off with the AFC Asian Qualifiers™ - Road to 26. This year's qualifiers promise to be an exciting journey as national teams vie for a place in the upcoming 2028 Summer Olympics. Additionally, Midea will also play a crucial role in the AFC Women’s Asian Cup Australia 2026™, aiming to inspire the next generation of female athletes.

The partnership doesn't stop there. The highly anticipated AFC U23 Asian Cup™ in Saudi Arabia in 2026 is also on Midea's agenda, where emerging talents will compete for the championship title. Further cementing its relationship with the AFC, Midea has pledged support for various youth tournaments, including the AFC U20, U17, and Women’s Competitions, showcasing its dedication to nurturing young footballers.

A Historic Tournament Ahead

One of the most notable events within this partnership will be the AFC Asian Cup Saudi Arabia 2027™, which will mark the country's debut as the host nation for this prestigious tournament. Midea’s President of International Business, Lewis Fu, expressed excitement about this collaboration, emphasizing how the next few years will be pivotal for AFC football history. "We look forward to creating unforgettable memories alongside AFC and contributing to the growth of football in the region," said Fu.

Midea’s Broader Vision

Founded in 1968 and boasting a global workforce of over 190,000 employees, Midea has become synonymous with innovation and quality in the home appliance sector. Its extensive product lineup includes air conditioners, refrigerators, washing machines, air fryers, and more, catering to the diverse needs of consumers worldwide. Recorded revenues of approximately USD 57.5 billion in 2024 and a prominent position on the Fortune Global 500 list highlight Midea's successful trajectory and robust market presence.

With this strategic partnership, Midea not only aims to enhance its brand visibility within the thriving realm of Asian football but also seeks to contribute to its development and popularity. By aligning with the AFC, Midea reinforces its commitment to social responsibility and community engagement, believing that supporting sports can positively impact society and empower rising generations.

For more information about Midea’s extensive range of smart home appliances, visit midea.com/global. Join Midea in celebrating the spirit of football and the essence of teamwork through this exceptional collaboration with the AFC.