#Japan #Tokyo #Email Security #Link Corporation #BIMI

Enhancing Email Security with the BIMI Support Package

Link Corporation, headquartered in Tokyo's Minato Ward and led by President Motoharu Okada, has officially launched a new support package aimed at facilitating the implementation of BIMI (Brand Indicators for Message Identification) within its email health monitoring service, Bear Mail Spam Scoring. This initiative is a response to the exponential rise in phishing attacks that impersonate enterprises, posing a significant risk to both consumer data security and overall brand reputation.

Rising Threat of Phishing Attacks

According to the Anti-Phishing Council, instances of phishing attacks are on the rise, with an alarming 44% increase reported in 2024, totaling over 1.7 million cases. Such a spike in malicious emails has not only jeopardized consumer information but has also eroded the trust in legitimate corporate emails. As recipients become more wary, even authentic communications struggle to achieve desired open rates, making it paramount for businesses to adopt countermeasures that enhance trustworthiness.

Understanding BIMI's Role

BIMI plays a crucial role in this context by allowing organizations to display their official logos alongside their emails. This visual representation serves to reassure recipients about the legitimacy of the message, enhancing both open and engagement rates. However, implementing BIMI requires robust DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies, presenting a significant challenge for many businesses.

Challenges in DMARC Policy Implementation

Strengthening DMARC policies while minimizing the risk of legitimate email delivery failures requires ongoing analysis of DMARC reports, alongside rectifying any misconfigurations in SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). These endeavors often require a high level of specialized knowledge and can span several months, which can prove burdensome for organizations already facing resource constraints.

Link Corporation's Bear Mail service addresses these challenges head-on by introducing a comprehensive support package designed to assist companies in both strengthening their DMARC policies and enabling BIMI implementation. This package combines three key components:
1. DMARC Analysis Functionality: This tool auto-aggregates incoming DMARC reports, converting them into easily interpretable graphs and tables for user-friendly analysis.
2. Premium Support Services: Expert assistance is available for interpreting reports, planning strategies to strengthen DMARC policies, and providing insights into causes of email delivery failures.
3. BIMI/VMC Managed Services: From helping organizations plan their BIMI rollout to managing the intricacies of SVG (Scalable Vector Graphics) logo conversion and VMC (Verified Mark Certificate) acquisition, this service guarantees a streamlined implementation process.

Comprehensive Support for Effective Implementation

The BIMI Support Package not only aids in the initial setup but also provides ongoing assistance post-implementation, ensuring that logos display correctly and that any operational hitches are promptly addressed. With continuous expert guidance, businesses will be able to enhance their brand visibility while concurrently bolstering consumer trust in their emails.

Cost Structure of the BIMI Support Package

The details of the package's pricing are as follows:

• - DMARC Analysis Functionality: Initial fee of ¥50,000 with monthly fees starting from ¥24,000, varying based on domain count and selected plans.
• - Premium Support: Monthly fee set at ¥100,000.
• - BIMI/VMC Managed Services: Standard monthly fee of ¥15,000, applicable irrespective of the number of logos or certificates managed.
• - VMC Certification Costs: Fixed cost of ¥243,700 per domain/logo.

Note that all services require a minimum commitment period of one year.

Commitment to Secure Email Communication

Through offerings like the Bear Mail Spam Scoring service, which monitors and evaluates the health of outgoing emails, Link Corporation strives to address the growing challenge of malicious email threats. Users can benefit from diagnostic tests to identify potential risks and improve their email communication practices.

In conclusion, as email threats continue to evolve, businesses must remain proactive in safeguarding their communications and fortifying their brand integrity. Link Corporation is dedicated to providing the necessary tools for enterprises to navigate these challenges effectively.

For more details about the Bear Mail Spam Scoring service or Link Corporation's offerings, please visit their official website.