GMA Consulting Appoints Alex Dixon as Senior Advisor to Boost Leadership in Gaming Sector
GMA Consulting Welcomes Alex Dixon as Senior Advisor
GMA Consulting, a prominent consulting firm in the gaming and hospitality industry, is excited to unveil the appointment of Alex Dixon as Senior Advisor. This strategic move aims to fortify the company’s leadership and innovation within the gaming and entertainment advisory sectors. With an impressive career spanning over two decades, Dixon has amassed a wealth of experience at institutions such as Resorts World Las Vegas, MGM Resorts International, and Caesars Entertainment.
Dixon's extensive background demonstrates not only his adeptness in executive management but also his deep financial acumen, having previously worked as an investment banker at Goldman Sachs. Here, he participated in landmark agreements, including Disney's substantial $7.4 billion acquisition of Pixar. His role as a strategic CEO has involved overseeing comprehensive property openings and significant operational turnaround projects for both Fortune 500 and private-equity organizations, showcasing his capacity to enhance value and drive revenue growth.
In his own words, Dixon expressed his enthusiasm about joining GMA Consulting: "I'm thrilled to join GMA Consulting and contribute to an organization that's redefining strategic advisory in our industry. Gaming and hospitality are at an inflection point where land-based operators must unlock value from underutilized real estate to drive long-term returns. GMA's client-first, evidence-based approach aligns perfectly with my own commitment to operational excellence and responsible growth. Together, we'll help clients navigate complexity and create lasting enterprise and community value."
One of Dixon’s remarkable achievements includes his tenure as CEO at Q Casino + Resort which involved a substantial revitalization project that secured $155 million in financing to transform a large entertainment district in Eastern Iowa. His vision is not just rooted in operational improvements but also in fostering community growth and engagement.
With his proven track record, he is poised to assist GMA's clients in accelerating growth through various strategic avenues such as real estate development, optimizing multi-site operations, and managing projects for entering new markets across North America, the Middle East, and Asia. His insight into combining operational execution with a solid financial strategy is expected to benefit GMA’s clientele immensely.
Moreover, Dixon is a passionate advocate for responsible gaming practices. He holds board positions at the International Center for Responsible Gaming (ICRG) and the American Gaming Association (AGA), where he commits to advancing scientific research and promoting positive standards within the US gaming industry.
Steve Gallaway, Managing Partner at GMA Consulting, emphasized the value Dixon brings to their team, stating, “Alex brings a rare combination of strategic foresight, operational depth, and financial discipline. He has launched and led some of the most recognizable properties in the industry and navigated complex transactions, fostering high-performing teams through various growth phases.”
As GMA Consulting looks towards the future, the inclusion of Alex Dixon is a statement of intent to maintain a leading position within the highly competitive field of gaming and hospitality. His multifaceted approach to business and his commitment to responsible development signify an exciting new chapter for the firm.
GMA Consulting was founded through the merger of Global Market Advisors and The Strategy Organization, and it has since established itself as a pivotal force in consulting across various sectors, including gaming, sports, and entertainment. Their innovative business units in Government Relations and Strategic Communications further enhance their offering to clients. This strategic addition, along with their stellar client roster including public gaming companies and tribal nations, aligns GMA Consulting as a cornerstone in the industry.