#Japan #AI tools #Tokyo #Advertising #Nippon TV HR

Exploring the Impact of AI on Advertising

Nippon TV HR Research Institute, based in Minato, Tokyo, is set to host a significant free online seminar titled "Survival or Evolution: Will Advertising Jobs Disappear in the AI Era?" on March 10, 2026. The seminar aims to provide valuable insights to professionals in the advertising and marketing sectors, shedding light on the transformations that advanced technologies, including generative AI, bring to the industry. Participants will learn how sales and planning professionals can adapt and thrive in these changing times.

Background of the Seminar

As generative AI continues to evolve, the processes involved in creating advertising content have been rapidly changing. Many individuals harbor concerns about whether AI will take over their jobs. This upcoming webinar promises to address these anxieties and explore pathways for coexistence and evolution alongside AI. Leading professionals in the advertising field will engage in discussions about the challenges and opportunities presented by AI, featuring case studies on the latest AI tools, impacts on production flows, and strategies organizations can adopt to survive in this new landscape. This 90-minute session is designed to equip attendees with practical knowledge they can implement immediately.

Seminar Overview

• - Date and Time: March 10, 2026, from 18:00 to 20:00
• - Format: Online (via Zoom)
• - Participation: Free, with prior registration required
• - Registration Link: Register Here

Key Topics (Tentative)

Participants can expect discussions on the following topics:

• - The real challenges currently faced by the advertising industry.
• - Demonstrations of the latest AI tools and evaluations of their outputs.
• - Concrete examples of how AI implementation is transforming production processes.
• - Reassessing organizational theory for advertising creation in the AI era.
• - An introduction to "Staff who can use AI" service as a novel option.

Webinar Timetable

• - 18:00 - 18:05 Opening remarks and purpose explanation.
• - 18:05 - 18:20 Session 1: "Advertising Industry Changes Significantly with AI".
• - 18:20 - 18:40 Session 2: "Is AI an Enemy or Ally? Latest AI Case Studies".
• - 18:40 - 19:00 Session 3: "New Organizational Theory for Advertising Production in the AI Age".
• - 19:00 - 19:10 Session 4: Introduction to the "Staff who can use AI".
• - 19:10 - 19:25 Q&A session.
• - 19:25 - 19:30 Closing remarks and announcement of special offers.

Featured Speakers

1. Hiroyuki Nakamura (CEO of Nippon TV HR Research Institute)
- Nakamura has rich experience in various program productions at Nippon TV, contributing to highlights such as "Tsunenori's Namadara" and significant events like "24-Hour TV Marathon." He focuses on developing personnel and organizational success strategies, recently establishing a unique methodology under the supervision of Professor Takashi Maeno at Keio University.

2. Keita Makino (Co-founder of DE Inc.)
- With a history at Hakuhodo and other notable firms, Makino's expertise includes his recent book titled "The Day Advertising Disappears." He’s also curating a newsletter, #from_outland, and owns a bookstore and a sake shop in Shibuya.

3. Yoshihiro Tanaka (CEO of Tajiku)
- A serial entrepreneur and creative director, Tanaka founded Idea Cloud and led AR, VR, and Metaverse initiatives. His insights from an entrepreneur's perspective combined with practical creativity underscore his approach to AI and new business development.

About the "Staff who can use AI" Service

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Discover more about our services at AI Staff.

Company Overview

• - Company Name: Nippon TV HR Research Institute
• - Website: Nippon TV HR
• - Headquarters: Minato, Tokyo
• - Representative: Hiroyuki Nakamura, CEO
• - Establishment Date: May 1, 2025
• - Commencement of Operations: August 1, 2025
• - Business Activities: Video training, recruitment support, HR consulting, and AI application support.