#China #Shenzhen #Google TV #TCL #Mini LED TV

TCL Stands Out in the Global TV Market

TCL Electronics, recognized as a leading name in consumer electronics, recently made headlines by achieving top rankings in multiple critical categories of the global television market. According to a report from the market research firm Omdia, TCL has been awarded three Global TOP 1 positions for its innovations and performance in ultra-large TVs, Mini LED televisions, and Google TVs.

Unprecedented Market Shares

TCL's achievements are underscored by its remarkable market share. The brand led global shipments of TVs that are 85 inches or larger in 2024, securing a 22.1% market share. In the Mini LED TV sector, TCL again took the lead by capturing 28.8% of the market, solidifying its standing as the number one option for consumers looking for superior display technology. Furthermore, the company maintained its commendable position as the top seller of Google TVs from 2021 through 2024.

Driving Forces Behind TCL's Success

The growth of large screen and Mini LED televisions echoes a broader trend where more households choose expansive and vibrant displays for their entertainment needs. With people spending more time at home, there’s a rising demand for larger TVs that can enhance the viewing experience. Omdia predicts that shipments of TVs measuring 80 inches or more are set to increase by 35% year-over-year, leading to a substantial share of the overall display market, projected to reach 11% by 2030. Meanwhile, shipments of Mini LED TVs are expected to hit 9.3 million units by 2025, emphasizing a consumer inclination towards high-end screening technologies.

Innovation at the Core of TCL's Strategy

To cater to this increasing demand, TCL is committed to expanding its ultra-large TV offerings featuring Mini LED technologies. Holding a pioneering position in this niche, TCL introduced the world’s first Mini LED TV back in 2019, and it became the first manufacturer to mass-produce these advanced displays. Since then, the company has continually honed its proprietary technologies and algorithms, resulting in significant advancements within the Mini LED realm.

The Mini LED displays developed by TCL offer ultra-high peak brightness, superior contrast, rich color gamut, and extended service life. This technology promises an unparalleled viewing experience, especially on larger screens, redefining how consumers engage with media at home.

Strategic Partnerships Fueling Growth

TCL's continued success in the marketplace is also significantly attributed to strong partnerships with key industry players like Google. The integration of Google TV's intelligent features with TCL's advanced visual technology enriches the consumer experience, promoting smarter, more fulfilling lifestyles globally.

About TCL Electronics

TCL Electronics (1070.HK) is not only a leading name in consumer electronics but also a pivotal player in the global television market. Operating in over 160 markets worldwide, TCL specializes in various consumer products, including televisions, audio devices, home appliances, mobile devices, and even smart glasses. More information on TCL’s offerings can be found by visiting TCL's official website.

In summary, TCL’s three top global rankings demonstrate its innovative leadership in the television industry, combining impeccable technology with strategic partnerships to meet evolving consumer needs. As the demand for high-quality displays continues to rise, TCL is undoubtedly positioned to remain a formidable player in the market.