Identiv and InPlay Launch Advanced BLE-Enabled Smart Labels for Industrial Applications

Introduction
The collaboration between Identiv, a prominent player in RFID- and BLE-enabled IoT solutions, and InPlay, renowned for their wireless System-on-Chip innovations, has resulted in the development of next-generation BLE-enabled smart labels. These state-of-the-art labels are tailored specifically for high-value logistics applications, focusing on sectors such as cold chain compliance, food logistics, and pharmaceuticals. The team intends to leverage their technologies to create scalable, innovative solutions for critical real-world applications.

Key Features of the New Smart Labels
Harnessing the capabilities of InPlay's IN100 NanoBeacon™, these upcoming smart labels will be equipped with groundbreaking features:
  • - Real-time tracking: Active broadcasting of BLE identifiers will facilitate immediate tracking and visibility.
  • - Sensor integration: Customizable sensors, including those for temperature, humidity, and motion, will cater to specific needs.
  • - Diverse form factors: Labels will be available in various designs to match particular application requirements.
  • - Broad compatibility: Seamless functionality with low-cost BLE gateways and smartphones will enhance adaptability.
  • - Extended read ranges: Compared to standard HF and UHF RFID labels, these smart labels will offer superior read distances.
  • - Enhanced security: Employing AES-EAX cryptography for encryption and message authentication, users can trust in the safety of their data.

Industry Impact and Scalability
The introduction of the Identiv and InPlay BLE smart label portfolio addresses critical challenges faced in the logistics, healthcare, and asset tracking industries. As these sectors increasingly rely on real-time data and tracking capabilities, the demand for such innovative solutions continues to surge. The projected costs for these smart labels are impressive, anticipated to range between $1 and $2 each based on the sensor configuration and other factors at high production volumes.

Expert Insights
Kirsten Newquist, CEO of Identiv, expressed her enthusiasm about the partnership, highlighting the advantage of combining their specialties in RFID and BLE technologies. The collaboration aims to provide businesses with improved visibility and traceability for valuable assets that require constant monitoring. InPlay's CEO Jason Wu reinforced this sentiment, showcasing how the partnership is a testament to both companies' commitment to developing IoT solutions that meet real-world needs.

Event Participation
Both Identiv and InPlay will showcase their innovative solutions at the upcoming RFID Journal LIVE! 2025 in Las Vegas, Nevada, on May 6-8, 2025. Attendees will have the opportunity to explore the smart label offerings in more detail at InPlay’s booth #619.

Conclusion
As the IoT landscape continues to evolve, the joint efforts of Identiv and InPlay in the BLE smart label domain demonstrate an encouraging shift towards more efficient and reliable tracking solutions. The anticipated rollout of these smart labels by late 2025 promises to revolutionize the way valuable assets are managed in various industries. For further inquiries about the BLE-enabled smart labels, interested parties can reach out to Identiv directly.

About Identiv
Identiv's plain focus is to forge digital identities for physical objects, which greatly enhances global connectivity for enterprises and individuals alike. With their solutions integrated into over 1.5 billion applications worldwide, Identiv is at the forefront of driving innovation across multiple sectors. You can learn more about them at identiv.com.

About InPlay
As an industry pioneer, InPlay Inc. excels in developing advanced wireless communication solutions for the Industrial IoT market, emphasizing high performance and ultra-low power consumption. Their commitment to innovation continues to push the boundaries of wireless connectivity for both industrial and consumer applications.

Topics Consumer Technology)

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