#Japan #Tokyo #investment education #Long-Term Investor #Sawakami Asset

Introduction

Sawakami Asset Management Inc., based in Chiyoda, Tokyo, has launched an innovative online investment education program called the "Long-Term Investor Debut Project," which opens its application process for all individuals aged 18 and older starting March 2, 2026. Designed for beginners without prior investment experience or financial literacy, this program has so far attracted over 15,000 participants, making it a beacon of hope for those intimidated by the world of investing.

Background

As concerns over pension sustainability increase amid Japan's aging population and global inflation trends, the necessity for personal asset formation rises day by day. However, many people hesitate to start investing, often citing a lack of financial knowledge as a significant barrier. A survey conducted by our company revealed that a substantial number of respondents identified their limited financial expertise as a major hurdle to beginning their investment journey.

Survey Insights

• - Question: What do you perceive as the biggest hurdle before starting to invest?
• - Method: Responses collected via email forms
• - Period Conducted: November 2025
• - Number of Respondents: 4,537

Project Overview

In response to these insights, the Long-Term Investor Debut Project aims to foster a society where individuals can confidently embark on their asset formation journey, regardless of their financial knowledge or experience. The program is not merely about offering investment strategies or short-term profit maximization; rather, it emphasizes the intrinsic value and social significance of investing.

Participants will have the unique opportunity to engage in actual investment practices while learning about critical concepts like the power of time and the effects of compound interest. The program effectively bridges the gap between theoretical knowledge and practical experience, nurturing a long-term perspective on investment.

Each month, participants will receive educational videos along with questionnaire assignments based on the content. Upon submitting these assignments, they will receive fund credits worth ¥1,000, allowing them to invest without any personal financial outlay.

Designed to be beginner-friendly, the program requires only roughly 10 minutes of engagement per month and can be followed for up to three years without additional fees. This holistic approach supports both the acquisition of investment knowledge and practical implementation.

The Essence of Investment

It's essential to recognize that investment goes beyond personal financial growth; it influences the trajectory of society itself. Each individual's choice of where to allocate their funds can play a crucial role in shaping our future. Through this educational initiative, we aim to popularize socially responsible investing, contributing to the sustainable development of Japan's economy.

Enrollment Period

• - Application Period: March 2, 2026 - June 30, 2026

Testimonials from Participants

Participants of the program have shared their experiences, highlighting how learning about investment has transformed their perspectives:

• - One participant who had never considered investing remarked, "Learning through this program and making monthly ¥1,000 contributions allowed me to feel firsthand the growth of my assets. After 18 months, I have seen a 10% increase in my investments, showing the potential of the stock market."
• - Another participant in her 40s reflected on societal changes in attitudes towards investing, stating, "Having been unaware of investment opportunities when I began my career, the Long-Term Investor Debut Project has allowed me to take my first step into the world of investing and learn valuable insights for my financial future."
• - Lastly, a participant commented on the diverse learning experiences provided by the project. "For the first time, I am gaining a well-rounded view of investing. Monitoring my investment fund's fluctuations has taught me both patience and the importance of long-term growth."

Note: Individual testimonials reflect personal experiences from prior years of the Long-Term Investor Debut Project and do not constitute a solicitation for, or recommendation of, any financial product, including those managed by our company.

About Sawakami Asset Management

Founded in July 1996, Sawakami Asset Management is Japan's first independent direct sales investment trust, unaffiliated with any banks or securities firms. Since inception, we have been committed to helping ordinary individuals build wealth through long-term investing. Our mission centers on enhancing society through long-term investment, advocating for a more engaging and sustainable future.

For more information, please visit our official website.