#Japan #Tokyo #Bell System 24 #Challenge Coffee #Inclusive Society

Bell System 24 Joins as Platinum Sponsor for the 5th Challenge Coffee Barista Competition

Bell System 24 Holdings, headquartered in Minato, Tokyo, proudly announces its participation as a platinum sponsor at the 5th Challenge Coffee Barista competition, happening on September 30. This event, organized by the Japan Sustainable Coffee Association, is dedicated to enhancing the skills and providing new employment opportunities for people with disabilities.

On this day, nine selected teams will compete by creating unique coffee blends, showcasing their extraction techniques and tasting skills. One of the notable participants is the team 'Café de Bell,' composed of five staff members working in cafes run by individuals with disabilities. This will mark their fourth consecutive time participating in the competition. The team has recently been celebrated for their badge contest grand prize piece titled 'Connecting Thoughts with Coffee Cherry,' crafted by member Mitsuki Sasaki.

The essence of the Challenge Coffee Barista competition is to foster an inclusive society where everyone, regardless of their abilities, can live life to the fullest. Bell System 24 resonates with this vision, as it aims to facilitate environments where employees can thrive and discover new possibilities. One way the company upholds this value is through establishing cafes at its headquarters in Tokyo and elsewhere, catering to both visitors and employees, thereby promoting social participation and job satisfaction.

As the competition approaches, the Café de Bell team has been diligently refining their coffee blend named 'Iroha Blend.' This blend symbolizes the basic principles and first steps in coffee-making, reflecting the members' joy in brewing their coffee and reliving the moments of delight from their creations. Each blend embodies their collective vision of a delicious cup of coffee, encapsulating the aroma and flavor they strive to perfect.

Bell System 24 is committed to creating a long-lasting and safe working environment for approximately 30,000 employees. In addition to cafe operations, the company is also engaged in initiatives like operating LED gardens and manufacturing chocolate in collaboration with the popular brand 'Kuon Chocolate.' These efforts inspire disabled employees to find meaningful and satisfying roles within the company.

The upcoming competition reflects the company's dedication to ensuring that every individual can flourish according to their unique strengths. To support this mission, Bell System 24 is continuously improving its systems and support mechanisms, striving to create a work environment where everyone can feel secure and valued, regardless of their abilities.

Event Summary

• - Official Website: Challenge Coffee Barista
• - Organizer: Japan Sustainable Coffee Association
• - Date and Time: September 30, 2025, from 12:30 PM to 5:30 PM
• - Venue: Shinagawa Prince Hotel (Prince Hall)
• - Judging Criteria: In the extraction technique evaluation, teams will extract their original blends using water and equipment provided by the organizers, presenting their coffee to the judges. The assessments will cover the blend, extraction methods, service, and presentation.

In the blend evaluation, participants will utilize roasted beans provided in advance by the competition's organizers to create their original blends. Attendees will taste and vote on their favorite, ensuring an unbiased voting process without knowledge of the teams behind the blends. Staff will operate the extraction equipment to maintain fairness.

For more information about Bell System 24, please visit Bell System 24. Founded in 1982, as Japan's first serious call center service provider, the company has established a communication foundation for various businesses, solidifying its standard model in the BPO industry and advancing as a comprehensive BPO partner.