#United States #Miami #Cookies #Bauducco #Golden Cookie

Bauducco Expands Cookie Offerings in the U.S.

Bauducco®, a well-known brand in the wafer sector, is making a significant move by entering the cookie category with a national campaign titled Scan to Find the Golden Cookie. This initiative, running from April to May 2026, aims to engage cookie enthusiasts across the country and elevate the brand's presence in the U.S. snacking market.

The Exciting Campaign Details

With the launch of this campaign, Bauducco is inviting customers from all 50 states to participate in an instant-win sweepstakes. Simply by purchasing any participating Bauducco® cookie product, customers will gain triple the chances to win. Daily, one lucky winner will receive a $100 e-gift card, making participation simple and rewarding. No need for coupon clippings or prior registration—just purchase and scan for a chance to win. The highlight of the campaign is the grand prize: a brand new Ram 1500, which is sure to excite participants.

A Broad Cookie Portfolio

Bauducco’s cookie lineup is designed to cater to all snacking occasions, making it an appealing option for families and individuals alike. The brand offers a variety of formats ideal for lunchboxes and on-the-go snacking, capitalizing on a segment that is rapidly growing within the cookie and cracker markets. The available products include:

• - Wafer 5 oz (Chocolate, Vanilla, Strawberry): The iconic sugar wafer, which established Bauducco as a leader in the U.S. wafer market.
• - Wafer 10-Pack Single Serve (Chocolate, Vanilla, Strawberry, Hazelnut): A convenient format perfect for quick snacking.
• - Choco Biscuit: Available in both single-serve trays and the new 10-Pack Pouch.
• - Zero Sugar Wafer (Vanilla and Chocolate): A healthier indulgence that doesn’t compromise on flavor.
• - Mega Wafer: Featuring a double layer of cream offering contrasting textures, introduced in March 2026.
• - Maria Cookies (6 oz and new 3-Pack): A beloved staple in Latin pantries.

Juliana Cora Bastos, Marketing Trade Marketing Director of Bauducco® International BU, highlighted that the campaign unifies Bauducco's existing cookie portfolio under a cohesive national platform, emphasizing their expansion in flavors, formats, and retail distribution. This effort not only gives recognition to established products like the Choco Biscuit and Maria Cookies but also enhances their visibility to consumers.

About Bauducco®

Since its inception in Brazil in 1952 by an Italian immigrant, Bauducco® has grown into one of the world’s largest baked goods producers. The brand is synonymous with creating unforgettable moments through its innovative recipes. With a strong footprint in over 50 countries, Bauducco has been active in the U.S. market for more than 20 years, holding a remarkable 86% value share in the panettone category, a product that has become a strategic player in the American market. Known primarily for its signature Panettones, the company also leads the wafer category and is expanding its offerings with cookies and toasts, widely available at major retailers across the United States.

For those eager to learn more about Bauducco® and its products, additional information is available at www.bauducco.com and on Instagram at @bauducco.us.