Exploring B2B Marketing Strategies in the Age of AI at Upcoming Conference
On November 11, 2025, the online conference titled "BtoB Marketing & Sales Quest – Conquering Challenges with AI" will take place, hosted by One Marketing Company. Immedio, a company based in Shibuya, Tokyo, specializes in effective deal automation, and its CEO, Hideki Hamada, will participate in this event to discuss the realm of B2B marketing amidst rising AI technology.
This conference aims to tackle profound challenges facing B2B marketing and sales, including departmental silos, unclear value propositions, and unresponsive decision-makers – collectively referred to as the "Decision-Making Labyrinth." Attendees will discover cutting-edge tactics, organizational insights, and technologies to help navigate this labyrinth with the aid of AI.
Hamada will take the stage shortly after the opening session at 10:10 AM, joining other industry leaders, including Mr. Kakiuchi from One Marketing, Mr. Iwasaki from Partner Prop, and Mr. Mogi from NexPro. They will share insights into "Marketing Budget Portfolios of Four Companies," focusing on the realistic investment strategies B2B companies need in the AI era, complete with quantitative data.
The session will reveal the "real" landscape of marketing investments among four B2B companies, encompassing various key initiatives such as trade shows, advertising, webinars, and content creation. They will present the allocation of their budgets alongside the resulting successes, comparing "protective budgets" (areas secured for consistent outcomes) with "offensive budgets" (domains pursued for new growth).
By examining their strategic priorities and investment strategies, attendees can gain a deeper understanding of how evolving AI technologies are reshaping marketing strategies. Practical insights will be shared, focusing on how to incorporate AI effectively while maximizing returns in specific areas of investment. This session aims to inspire marketers to reassess their investment designs in light of emerging AI capabilities.
To register: Interested parties can sign up at the following link: Event Registration
About Immedio: Immedio, founded on April 1, 2022, operates on the mission of increasing meaningful encounters that shape the future. Their flagship service, the "immedio" automation tool, aims to enhance deal closure rates, bridging creators and users in a world where they can meet effortlessly at the right time. By infusing imagination and technology, Immedio is committed to realizing a promising future for all.
This conference aims to tackle profound challenges facing B2B marketing and sales, including departmental silos, unclear value propositions, and unresponsive decision-makers – collectively referred to as the "Decision-Making Labyrinth." Attendees will discover cutting-edge tactics, organizational insights, and technologies to help navigate this labyrinth with the aid of AI.
Hamada will take the stage shortly after the opening session at 10:10 AM, joining other industry leaders, including Mr. Kakiuchi from One Marketing, Mr. Iwasaki from Partner Prop, and Mr. Mogi from NexPro. They will share insights into "Marketing Budget Portfolios of Four Companies," focusing on the realistic investment strategies B2B companies need in the AI era, complete with quantitative data.
The session will reveal the "real" landscape of marketing investments among four B2B companies, encompassing various key initiatives such as trade shows, advertising, webinars, and content creation. They will present the allocation of their budgets alongside the resulting successes, comparing "protective budgets" (areas secured for consistent outcomes) with "offensive budgets" (domains pursued for new growth).
By examining their strategic priorities and investment strategies, attendees can gain a deeper understanding of how evolving AI technologies are reshaping marketing strategies. Practical insights will be shared, focusing on how to incorporate AI effectively while maximizing returns in specific areas of investment. This session aims to inspire marketers to reassess their investment designs in light of emerging AI capabilities.
Event Details
- - Event Title: BtoB Marketing & Sales Quest – Conquering Challenges with AI
- - Date: November 11, 2025
- - Time: 10 AM – 4:10 PM (Live) / November 12-13, 2025 (Archive sessions)
- - Location: Online (Bizibl)
- - Capacity: 1000 attendees
- - Cost: Free
To register: Interested parties can sign up at the following link: Event Registration
About Immedio: Immedio, founded on April 1, 2022, operates on the mission of increasing meaningful encounters that shape the future. Their flagship service, the "immedio" automation tool, aims to enhance deal closure rates, bridging creators and users in a world where they can meet effortlessly at the right time. By infusing imagination and technology, Immedio is committed to realizing a promising future for all.
- - Location: 1-19-9 Dogenzaka, Shibuya, Tokyo, Akatsuki Building 4F
- - CEO: Hideki Hamada
- - Service Website: immedio.io
Topics Business Technology）
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