#Japan #Yokohama #Maternity Food Association #BtoBtoF Expo

BtoBtoF EXPO 2026: A New Marketplace for Family Products

The BtoBtoF EXPO 2026 will be hosted in Yokohama, organized by the Japan Maternity Food Association, under the theme of fostering family happiness through safe and reliable choices. This event is crucial as it brings together 794 member companies to connect with buyers nationwide, promoting a supportive community focused on maternity, childcare, and family wellbeing.

Understanding the BtoBtoF Concept

The term BtoBtoF stands for Business to Business to Family, which signifies a unique marketplace aimed at offering safe and sustainable choices tailored for families. As the association acknowledges how food choices initially inspired its formation, it has expanded its vision to encompass all aspects of family life, recognizing that parenting challenges extend beyond nutrition.

The event aims to bridge the gap between businesses focused on creating family-oriented products and buyers who share that same vision. By fostering a dialogue between exhibitors and attendees, the expo will create opportunities for mutual understanding and growth across various industries, including food, daily necessities, and even toys.

Event Details

Event Name: BtoBtoF EXPO 2026
Date: February 5, 2026
Time: 11:00 AM - 5:00 PM
Venue: Vlag Yokohama, 42nd Floor, THE YOKOHAMA FRONT, 1-41 Tsuruyamachi, Kanagawa, Yokohama
Expected Exhibitors: 35
Expected Visitors: 500 (Free Entry with Pre-registration)
Exhibitor Categories: Food producers, manufacturers, daily goods, cosmetics, toys, etc.
Organizer: Japan Maternity Food Association
Official Website: Visit Here

This event encourages businesses to create atmospheres where family wellness is prioritized, enhancing the marketplace's approach to products and services.

Welcome Message from the Association’s Executive Director

Kazuki Yamamoto, the Executive Director of the Japan Maternity Food Association, emphasizes the organization's mission:

“Our goal is to gather safe options that contribute to family smiles. We are entering our fifth year, and have doubled our scale compared to last year, thanks to the support of everyone involved.”

He reflects on the personal experiences during the COVID-19 pandemic, where he encountered challenges in finding safe food options for his family. This personal journey ignited a desire to aid mothers in feeling secure about their choices, which eventually led to the formation of this organization.

As the notion of family expands to include all facets of life, the association aims to facilitate a marketplace where businesses can thrive while creating the essentials for family care. With initiatives to assist vendors in reaching more households, the focus remains on sustainable practices that benefit both businesses and families alike.

Looking Ahead: Building a Family-centric Marketplace

Through adopting the BtoF approach, the Japan Maternity Food Association seeks to redefine business practices. In a world increasingly recognizing family welfare as a core value, businesses should center their strategies around family needs. The association aims to connect both consumers and producers who prioritize family happiness through their work.

Attendees are encouraged to explore the potential collaborations and the innovative product development opportunities that arise from this event. Register now to secure your spot and contribute to shaping the future of family-oriented markets!

For registration and supplier inquiries, please contact [email protected].

We look forward to welcoming everyone to the BtoBtoF EXPO 2026 in Yokohama, where together we can forge new pathways for family-friendly products and services.