#Japan #Yokohama #Hyojito Inc. #Yokohama Subway #Train Navigator

The Launch of the 'Train Navigator' at Shin-Yahata Station

In August 2026, Hyojito Inc., headquartered in Nagoya, Aichi, has revamped its advertising-infused neighborhood guide map named 'Navita,' located at Shin-Yahata Station on the Yokohama City Subway Blue Line. This renovation incorporates the freshly advocated design of the 'Train Navigator,' marking the inaugural introduction of this concept in the Yokohama subway network.

Features and Background of Shin-Yahata Station

Shin-Yahata Station boasts a remarkable location, only three minutes away from Shin-Yokohama Station and approximately fifteen minutes from Yokohama Station, making it a vital access point for commuters. It is also integral to the operational support of the Blue Line, thanks to its diverging entrance and exit tracks for maintenance at the Shin-Yahata train depot. Over the years, many travelers have relied on the surrounding guide map for information on nearby facilities and local services. To further enhance the experience for users, the map's design has been updated to feature more legible and informative content, all while adding the Blue Line's signature color scheme.

Innovative Features of the 'Train Navigator'

The newly established 'Train Navigator' at Shin-Yahata Station is inspired by the advanced 4000 series vehicles used in the Blue Line operations. This design embraces the concept of a 'futuristic coastal city,' showcasing not only an elegant exterior but evoking a sense of speed that characterizes the 4000 series trains themselves. The right side of the guiding frame imitates the cab door of the train, elegantly representing details such as footholds and handrails. The integration of color variations harmoniously aligns with the overall visual aesthetics, allowing for a stunning depiction of the vehicle's unique features.

This innovative approach aims to capture the attention of commuters more effectively, thereby improving the visibility and comprehensibility of important information regarding surrounding amenities and community resources.

Hyojito Inc. is committed to continuously improving its services through accurate map views and comprehensive regional information dissemination. By incorporating visual enjoyment into the user experience, the company aims to bring smiles to all who use the station.

What Is the 'Navita' Guide Map?

The 'Navita' guide map is a pioneering initiative by Hyojito Inc. that deploys neighborhood information and advertisements at key locations, including major railway stations, municipal offices, police stations, and cultural sites nationwide. By leveraging advertising revenue from local businesses, Hyojito Inc. maintains a unique business model that allows for the provision of public transit information free of charge. For years, these maps have served as essential infrastructure for commuters and passersby to navigate their current locations and intended destinations. Recently, there have been advancements to tie in digital signage and smartphone connectivity, ensuring the service remains relevant in a rapidly evolving digital age. They significantly contribute to enhancing convenience while stimulating local economies across various regions.

Company Overview

Company Name: Hyojito Inc.

Headquarters Locations:
(Tokyo HQ) 5-12-22 Minami-Aoyama, Minato-ku, Tokyo
(Nagoya HQ) 4-2-11 Meieki, Nakamura-ku, Nagoya, Aichi

President: Takahiro Tokume

Business Activities: Comprehensive advertising services (transportation ads, outdoor ads, various advertising planning and production), and planning, installation, and management of guide signs and advertising-supported guide maps.

Established: February 1967
Website: Hyojito Inc.