Insights from the Cocomola Consumer Finance Card Loan Survey
Cocomola has recently conducted a survey exploring various aspects of consumer finance card loans, gathering data from individuals who have previously utilized these financial services. The findings are invaluable for both lenders and potential customers, shedding light on preferences, experiences, and outcomes associated with these loans.
Survey Overview
The survey was executed in June 2025 through online research, with a total of 124 valid responses collected via the Freezie tool. Respondents included 109 men and 15 women, all of whom had prior experience with consumer finance card loans. The geographical area considered for this survey was Japan, ensuring that the data reflects the local market's characteristics.
Key Findings
Among the participants who had used consumer finance card loans,
Acom was the most popular choice, with 64 respondents (51.61%) indicating they had utilized it. Following closely was
Promiss, chosen by 61 respondents (49.19%). Other notable companies mentioned included
Lake (40 respondents),
Aiful (27 respondents), and
SMBC Mobit (41 respondents), showcasing a diverse range of options available in the market.
When asked about their reasons for selecting consumer finance card loans, 54% noted that the
speed of approval was a crucial factor. Other reasons included the simplicity of the application process (47.58%) and flexibility in borrowing and repayment options (30.65%). Additionally, the presence of a
grace period for interest (28.23%) also influenced their decisions.
Income Levels of Approved Applicants
The survey also delved into the income levels of individuals who successfully passed loan approvals. A significant portion, approximately 27%, reported annual incomes between
300,000 and 500,000 yen, while around 26% earned
below 200,000 yen. This demonstrates that consumer finance options are accessible to a wide range of income levels, potentially making them a viable option for those with varying financial backgrounds.
Time Taken for Loan Approval
In terms of the time taken to process loan applications, nearly 29% of respondents stated that they received approval within
30 minutes, while about 21% indicated it took
one hour. This implies that nearly half of all surveys completed their loan approvals swiftly, reflecting the efficiency of these financial services.
The approval times varied with only 13.71% saying it took
10 minutes or less, indicating that while speed is often a factor, there are still cases where the process can take longer.
Employment Verification
Another interesting aspect of the survey was the response to whether employment verification occurred during the loan application. Approximately 35% acknowledged that their employment was confirmed, while 41% did not recall any verification being done. This aspect highlights the different practices among lending institutions when assessing borrowers.
Conclusion
The Cocomola survey paints a clear picture of the consumer finance card loan landscape in Japan, indicating a strong preference for well-known lenders like Acom and Promiss, as well as a general trend towards quick and accessible loan processing. The results emphasize the importance of understanding customer needs and preferences in the evolving financial sector. By providing insights into income levels and approval times, Cocomola aims to empower users to make informed decisions about their financial choices.
As Cocomola continues its mission to furnish users with comprehensive information, the insights gained from this survey pave the way for further exploration of consumer finance services, ultimately helping individuals navigate their financial futures more effectively.