#Japan #Tokyo #Sanrio Characters #FamilyMart #Collaboration Campaign

FamilyMart Unveils a Spectacular Collaboration with 26 Beloved Characters

A thrilling new campaign has just been announced by FamilyMart, set to kick off on August 4, 2026. This unique campaign, titled 'Sanrio Characters x Manufacturer Mascots', will bring together an impressive total of 26 iconic characters from Sanrio and popular snack brands, making it a dream come true for fans everywhere.

As FamilyMart approaches its 45th anniversary in September 2026, the convenience store giant aims to celebrate this major milestone by delivering an unforgettable experience for its customers. The slogan 'The Most Exciting and Fun' encapsulates their mission, acknowledging the importance of innovation and customer engagement.

Exclusive Merchandise Awaiting at FamilyMart

Customers visiting approximately 16,400 FamilyMart locations nationwide will have the unique opportunity to purchase select items and receive specially designed merchandise featuring Sanrio characters and manufacturer mascots. The campaign is set to run from August 4 to August 31, 2026, but merchandises will be available only while stocks last, so it's best to act fast!

Upon purchasing two participating items, customers will receive an exclusive original goodie depicting either a Sanrio character or a manufacturer mascot. This campaign not only rewards purchases but also enhances the shopping experience with community engagement through the FamilyMart app. By displaying the app while buying eligible items, customers can accumulate stamps for exciting prizes, including more exclusive merchandise and FamilyMart points.

First Phase of the Campaign

The initial phase of the campaign launches on August 4, featuring a set of eight acrylic charms including:
1. Hello Kitty & Koala March (Lotte)
2. Little Twin Stars & Toppo (Lotte)
3. Kuromi & Petagoo (Nobel Confectionery)
4. Hanamaruobake & Hachinosuke (Nobel Confectionery)
5. Cinnamoroll & Pota (Calbee)
6. Kogimyun & Kappa Ebikyun (Calbee)
7. My Melody & Apollo-chan (Meiji)
8. Bad Badtz-Maru & Hii Obaachan (Koikeya)

Second Phase Highlights

Starting on August 18 comes the second phase, which introduces five more acrylic charms including characters like Tuxedo Sam and Peco (Kellogg) as well as additional drawstring pouches available in vibrant colors. Collecting all these unique designs will surely make it a collector’s delight!

Rounding Up the Fun with the Famipay App

Aside from original merch giveaways, FamilyMart is introducing a stamp collection campaign via their Famipay App. Each eligible product purchase earns customers one stamp, serving as entries for exclusive raffle draws to win prizes like a storage box and other enticing merchandise. The campaign period runs from August 4 to September 4, 2026, ensuring plenty of chances to enjoy the excitement.

Exciting New Product Releases

This collaboration isn't limited to just campaign goodies. FamilyMart will also release brand new merchandise featuring popular Sanrio characters, such as stylish nail parts and charming stickers. These products will be available progressively from August 4, creating another reason for fans to drop by their local FamilyMart.

Conclusion

As FamilyMart embarks on this vibrant collaboration campaign, customers are invited to partake in the diversity of character-driven experiences while indulging in delicious snacks. With the perfect blend of nostalgia and innovation, this campaign is bound to inspire joy in many hearts leading up to their landmark 45th anniversary. Don't miss out on the chance to collect exclusive merchandise and enjoy the fun! For more information about the campaign and specific product releases, be sure to visit their official website.

Note: Availability and specific contents may vary by location, so check with your nearest FamilyMart to get the latest updates and exciting surprises!