Maruhan and Sint-Truiden Team Up for Spectacular Youth Soccer Event in Chiba

Maruhan × Sint-Truiden VV Cup Supported by Gacha Gacha Market

In an exciting collaboration, Maruhan, a leading entertainment business in Japan, is proud to announce its special sponsorship of the Maruhan × Sint-Truiden VV Cup, which will take place on June 6, 2026, at Yachiyo Comprehensive Ground in Chiba Prefecture. This event, organized by the Yachiyo Soccer Association, marks Maruhan's fourth consecutive year supporting this tournament, joining forces with Gacha Gacha Market (AINEOS Co., Ltd.) to create a memorable experience for children and attendees alike.

A Platform for Young Talents

The tournament is aimed at elementary school students in the fourth grade and below, featuring a spirited competition among 15 teams, including 10 from Yachiyo City along with 2 invited teams and 3 girls' teams from Odawara TC (Kanagawa) and Salvus FC (Gunma). This year, as in the past, the event promises to be an exhilarating showcase of young soccer talent.

Noteworthy guests are expected to join the festivities, including players from Sint-Truiden VV (pending confirmation), the ambassador for STVV, Shinji Okazaki (also awaiting confirmation), former members of the Japanese women's national soccer team, Aya Miyama and Mana Iwabuchi, and former Japan national team player Karen Robert among others. There will also be food stalls, a football kit-making event hosted by Molten, and plenty of opportunities to win fabulous prizes through a lottery drawing.

Attendees can look forward to a day full of fun, excitement, and the spirit of community involvement. For more details, check the official tournament website: Maruhan - STVV Cup

An Event of Growing Participation

Last year's event saw a tremendous turnout with 1,738 attendees, showcasing the community's passion for youth soccer. Maruhan has been actively investing in the local community, especially since the signing of a capital and business alliance with Sint-Truiden VV in March 2022, reaffirming their commitment to supporting the development of young athletes and fostering relationships in Yachiyo.

Commitment to Youth Development

The mission of Maruhan Eastern Japan is to strengthen collaborative relationships with Sint-Truiden VV and Yachiyo City through this tournament. The partnership aims to promote physical and mental wellbeing among youth by nurturing soccer skills, enhancing friendships, and revitalizing the local community through sport. Maruhan hopes to enhance the event’s atmosphere by engaging with local residents and creating new connections.

Event Overview

- Event Name: Maruhan × Sint-Truiden VV Cup Supported by Gacha Gacha Market
- Website: Maruhan - STVV Cup
- Organizer: Yachiyo Soccer Association
- Sponsor Support: Chiba Prefecture, Yachiyo City Education Committee, Yachiyo City Sports Association, and many more.
- Special Sponsorships: Gacha Gacha Market, Maruhan Eastern Japan Company, Sint-Truiden VV, DMM.com, and numerous esteemed companies.
- Beverage Sponsor: Kirin Beverage Co., Ltd.

Company Overview of Maruhan

- Location: Maruhan Eastern Japan Company, 1-11-1 Marunouchi, Chiyoda-ku, Tokyo, 100-6228
- Founded: May 1957
- Capital: 10 billion yen
- Revenue: 1.48 trillion yen (FY ending March 2025)
- Employees: 10,610 (FY ending March 2025)
- Business Activities: Operations in pachinko, bowling, amusement, cinema, and other leisure sectors; property management, food service, golf, and international finance activities.