CJ 4DPLEX and Cinemark Unite to Launch 20 New SCREENX Theaters Across North and Latin America

Introduction

In a groundbreaking move set to redefine the cinematic experience, CJ 4DPLEX, a leader in immersive cinema technology, has confirmed its partnership with Cinemark to expand the SCREENX format. The collaboration aims to introduce 20 new SCREENX auditoriums across the U.S. and Latin America, contributing to a more engaging movie-watching experience for audiences.

The Expansion Details

The expansion includes 17 new auditoriums in the United States and 3 in Latin America, demonstrating both companies' commitment to providing a unique cinematic experience. Six of these new U.S. locations are anticipated to open in 2026, coinciding perfectly with the highly anticipated release of Avengers Doomsday. This strategic timing ensures that audiences can enjoy a fully immersive storytelling experience as they watch their favorite films.

Sean Gamble, President and CEO of Cinemark, expressed excitement about this partnership, stating, "As consumer demand for premium, immersive moviegoing experiences continues to grow, Cinemark remains focused on bringing our guests the most exciting and engaging ways to enjoy movies on the big screen." Gamble's comments highlight the shifting landscape of the movie industry, where viewers are increasingly seeking out innovative formats that enhance their viewing experience.

What is SCREENX?

SCREENX is a cutting-edge cinema technology that breaks beyond the confines of a traditional screen, extending visuals across the theater's walls to enrich the audience's immersion into the narrative. This unique format allows filmmakers to create dynamic storytelling moments that unfold around viewers. The immersive nature of SCREENX enhances the emotional engagement of the audience, thus redefining the standard for cinematic releases.

CJ 4DPLEX's CEO, Jun Bang, emphasizes the growing popularity of SCREENX among filmmakers, stating that it has become an attractive format for directors looking to push creative boundaries. The initial success of titles like Spider-Man Brand New Day, which was specifically shot for the SCREENX format, has shown the potential for increased audience engagement and satisfaction when films are designed with this innovative approach in mind.

The Future of SCREENX

Looking ahead, CJ 4DPLEX plans to release at least four additional films specifically shot for SCREENX with major Hollywood studios in 2027. This strategy not only illustrates the confidence that filmmakers have in the SCREENX format but also underscores CJ 4DPLEX's dedication to leading the way in cinematic innovation. The films that will grace these new auditoriums promise to provide unparalleled visual and emotional experiences to filmmakers and audiences alike.

The Cinemark Experience

Cinemark, headquartered in Plano, Texas, is recognized as one of the most prominent theatrical exhibition companies worldwide, operating close to 500 theaters and over 5,500 screens across 42 U.S. states and 13 countries in South and Central America. The company prides itself on delivering exceptional sight and sound technology, which includes Barco laser projection and Cinemark XD, known as the world’s number one exhibitor-branded premium large format.

The addition of SCREENX auditoriums further strengthens the superior amenities offered at Cinemark theaters, providing moviegoers with reasons to choose Cinemark for their cinematic experiences. Amenities such as luxury recliners, expanded food offerings, and award-winning loyalty programs contribute to an environment that fosters memorable movie experiences.

Conclusion

The expansion of SCREENX auditoriums in partnership with Cinemark marks an exciting chapter in the evolution of cinematic experiences. With this initiative, both companies aim to transform the way audiences engage with films, making moviegoing not just a pastime but an unforgettable adventure. As the anticipation for immersive movies grows, fans can look forward to an enriching and visually stunning future in the theaters.

For more information about CJ 4DPLEX and upcoming cinema innovations, visit their website.