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Join the BOOKMAGIC Environmental Month Support Campaign 2025

June 5 celebrates Environmental Day, and in recognition of this important event, the certified NPO JEN is launching the "BOOKMAGIC Environmental Month Support Campaign 2025". This initiative empowers individuals to actively participate in international cooperation by donating their already-read books, CDs, and DVDs to support humanitarian efforts.

JEN's BOOKMAGIC campaign makes it incredibly easy to contribute. Participants simply pack their unwanted books or media in a cardboard box and ship them to JEN. The proceeds from the sale of these items will be entirely donated to JEN, supporting people affected by conflict and disaster. In an exciting addition, for donations made during the campaign period (June 5 to August 4), Book Off will add an additional 10% to the total value of donated items, with the entire amount going towards furthering JEN's mission.

Every year, a significant number of supporters contribute to this cause, which combines ecological sustainability with humanitarian aid. For instance, if the estimated value of a donated book or DVD is 1,000 yen, it has the potential to supply three notebooks to children in Afghanistan. JEN encourages households to consider the items they no longer use as opportunities to create positive change in the world.

About the Campaign

Campaign Name: BOOKMAGIC Environmental Month Support Campaign 2025
Campaign Period: June 5 (Thursday) to August 4 (Monday), 2025
Note: Regular donations may still be made after the campaign ends.
Donation Mechanism: By using Book Off's "Kimochi to." platform through the BOOKMAGIC application site, all proceeds including the additional 10% from Book Off are directed as donations to JEN.
Items Accepted: Books, CDs, DVDs, and video game software.
For details on accepted items, please refer to the list of sellable items on the official site.

How to Participate in the Campaign

1. Gather any unwanted books, CDs, DVDs, and video games from your home.
2. Pack them securely in a cardboard box or paper bag, taking care to prevent damage.
3. Apply for free pickup service via the BOOKMAGIC official website (https://www.jen-npo.org/bookmagic).
4. Upon completion of the appraisal, the total value plus the additional 10% will be donated to JEN. Note: Shipping is free, excluding Okinawa and some remote islands.

Understanding Environmental Day

Environmental Day, celebrated on June 5, serves to reinforce the importance of environmental conservation worldwide and to inspire various initiatives that promote action. This observance stems from the United Nations Conference on the Human Environment, held in 1972. In Japan, June is designated as "Environmental Month," fostering numerous activities across the country.

About JEN

Founded in 1994, JEN is a certified NPO that operates under the motto of "Supporting the Power to Live." The organization assists those facing adversity due to conflict or disaster, focusing on fostering self-reliance in communities across the globe. JEN has collaborated with the United Nations, government agencies, and other organizations in 25 countries and regions, currently working in Afghanistan, Pakistan, Turkey (supporting Syrian refugees), and Tohoku. Notable accolades include the 2011 Minister for Foreign Affairs Award and the 2015 Yomiuri International Cooperation Prize. Find more about JEN here: https://www.jen-npo.org/

The Kimochi to. Service by Book Off

"Kimochi to." allows individuals to donate the purchase prices of their unwanted items to various groups and causes through Book Off’s delivery service. This initiative reinforces contributions to the UN's Sustainable Development Goals, particularly responsible consumption and partnerships to achieve goals. More information is at: https://www.bookoffonline.co.jp/files/sellfund/

About Book Off Group

Established in 1990, Book Off started with a 35-tatami mat store in Chiyoda, Kanagawa. Driven by its philosophy to contribute to society through business activities and to pursue the well-being of both employees and shareholders, the company has expanded to over 800 stores both domestically and overseas. With around 86 million annual users and over 690 million items exchanged annually, Book Off continues to lead in promoting a sustainable reuse culture. Visit their corporate site for more details: https://www.bookoffgroup.co.jp or their service site at https://www.bookoff.co.jp. Learn more about their vision for a circular economy at: https://www.bookoffgroup.co.jp/sustainability/smile_circulation.html