#Japan #Shibuya #KUU #10mile Conditioning Suit #AddElm

KUU's Groundbreaking 10mile Conditioning Suit

On September 19, 2025, KUU—a lifestyle brand guided by the theme of balance—will debut their 10mile Conditioning Suit, an innovative clothing line designed to accommodate the new norms of work attire. Crafted using the advanced material "AddElm," this suit melds functionality with elegance, making it ideal for both office casual wear and relaxed home settings. The esteemed design team, with over 20 years of combined experience from Tokyo, New York, and London, has meticulously created this suit, produced in a dedicated factory in Shimane, Japan.

The Rise of Recovery Wear

The recovery wear market has seen significant growth as people increasingly spend time at home. However, many existing options lack the formal appearance necessary for professional environments. Recovery clothing has typically been designed for sleepwear or loungewear, resulting in a scarcity of outfits that meet the standards of cleanliness and neatness required for a business setting. KUU recognizes this gap and aims to offer apparel that supports the agile lifestyle of urban dwellers by harmonizing style with practicality.

A New Challenge for Modern Workers

In our current work environment where remote and in-office settings coexist, job attire has evolved significantly. The introduction of "cool biz" has popularized the casual office dress code. However, this newfound freedom can be daunting, as employees are faced with the daily challenge of selecting appropriate attire. Many find the traditional stiff suit to be cumbersome, while convenient options often resemble loungewear. There is a pressing need for clothing that maintains a professional image while offering comfort throughout the day’s activities.

KUU’s Solution: Style Meets Functionality

KUU’s 10mile Conditioning Suit prioritizes understated elegance without compromising functionality. Unlike other jackets that emphasize their technical features, KUU focuses on creating fabric that feels both comfortable and professional. The suit is designed to make a seamless transition from morning meetings to evening gatherings. With this in mind, the suit naturally drapes, ensuring both standing and seated postures appear polished. This thoughtful design increases efficiency in getting ready and reduces the bulk of carrying extra clothing throughout the day.

The suit's trousers feature hidden pockets that allow for a sleek silhouette, comfortably accommodating your phone without affecting the overall look. Constructed from AddElm’s advanced add.02 fabric, the suit offers a cozy, sweat-like feel while maintaining a stylish, sophisticated presence suitable for business engagements.

Innovative Material Design: AddElm Technology

KUU's 10mile Conditioning Suit employs the next-generation material from AddElm, known for its 2G Fabric Technology. This material surpasses conventional expectations of clothing by interacting with the wearer’s physiological functions, promising a more active and supportive wearing experience. Developed with a focus on human physiology, this material has garnered recognition in major sports exhibitions, winning accolades such as the “Best Product” award in the smart technology apparel category at Textrends 2024.

The suit’s surface is sleek and refined, blending seamlessly with a business environment while being cautious in its execution—ensuring that functionality does not intrude on aesthetics. Designed for movement, the suit’s draping mimics the natural flow of the body, hence maintaining class while navigating any situation throughout the day. The creation process emphasizes quality through meticulous production in Shimane, where skilled artisans craft each suit with care, ensuring that every piece meets the brand's high standards.

Seamless Transition Through Your Day

From morning meetings to evening events, KUU’s 10mile Conditioning Suit allows for uninterrupted transitions. It minimizes the discomfort often associated with prolonged seating and travel, allowing the wearer to maintain style without sacrificing comfort. With its lightweight design, individuals can move through their day free from the typical burdens associated with formal attire.

This suit aims to redefine the boundaries of workwear, encouraging men and women alike to embrace a dress style that resonates with both professionalism and ease. It is available in various sizes and colors, catering to a diverse range of individuals while maintaining an inclusive approach to fashion.

Availability and Pricing

The KUU 10mile Conditioning Suit will be available for pre-order starting September 19, 2025, on Makuake, where early adopters can enjoy discounts up to 35%. Each purchase includes options for customization in color and size, ensuring a tailored fit for all body types. This strategic approach to fashion reflects KUU’s commitment to fostering a lifestyle that harmonizes work and personal life seamlessly.

About KUU

KUU stands for "Live light, feel whole," embodying a philosophy that encourages a less cluttered approach to daily dressing. With a mission to provide crossover clothing that transitions from work to relaxation, KUU invites individuals to explore a wardrobe that meets their diverse needs without compromising on aesthetics or comfort. To learn more about KUU and their groundbreaking suit, visit their official website.