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Celebrating 70 Years of Hiraga Co., Ltd.

As Hiraga Co., Ltd., headquartered in Nerima, Tokyo, approaches its 70th anniversary in January 2026, the company is proud to unveil a commemorative logo. This milestone is a testament to the unwavering support from all stakeholders, and Hiraga wishes to express heartfelt gratitude for their loyalty over the years.

A Journey of Growth

Founded in 1956, Hiraga started its journey in the production and sale of paper bags and wrapping paper. Over the decades, it has evolved significantly, transitioning from merely manufacturing printed materials like flyers and POP displays to becoming a vital player in supporting retail businesses with customer attraction strategies across Japan.

Now, Hiraga aims to position itself as the leading expert in solving retail challenges. Guided by the concept of `SPX`, signifying a transformation in sales promotions, Hiraga is committed to revolutionizing the promotional landscape in Japan. The company is focused on continuous growth and is enthusiastic about creating new and exciting experiences in the marketing domain.

The New Anniversary Logo

The new logo design visually connects the numbers `7` and `0`, representing 70 years of Hiraga's existence. This connection symbolizes not only the company's long history but also its commitment to evolving alongside its stakeholders, illustrating the collaborative efforts to tackle diverse challenges. The gradient within the logo reflects the ongoing changes and vibrant future that Hiraga envisions in the retail sector.

Implementation Period

Hiraga's celebratory logo will be featured across various communications and promotional materials, including business cards, novelties, public relations, sales activities, and advertising throughout 2026. This year of celebration is an opportunity for the company to engage with current and potential clients.

Hiraga's Mission Forward

With the mission statement, “Looking at today's retail distribution and designing tomorrow,” Hiraga remains committed to value creation in a constantly changing society. The upcoming anniversary marks a critical moment for the company as it embarks on new initiatives while continuing to design the future of promotions in partnership with its stakeholders.

Core Values of Hiraga Co., Ltd.

Since its inception, Hiraga has addressed the needs of diverse retailers, including supermarkets and electronics retailers. The company is presently emphasizing `SPX`, which stands for solving all promotional challenges. Hiraga aims to be the best in the business for addressing retail issues.

Through comprehensive strategies, including store potential analysis, multi-channel promotion leveraging social media, and consulting based on a 52-week merchandise distribution model, Hiraga implements and evaluates the `SPX Cycle of Value Improvement`. As a unique presence in the printing and promotional sector, Hiraga is committed to invigorating the retail industry and contributing to its ongoing enhancement.

Company Overview

• - Company Name: Hiraga Co., Ltd.
• - CEO: Keiichi Nakamae
• - Headquarters: 3-20-2 Toyotama Kita, Nerima, Tokyo 176-0012, Japan
• - Official Website: Hiraga Co., Ltd.

As Hiraga Co., Ltd. celebrates its 70th anniversary, all eyes will be on its next steps and how it continues to innovate, support, and uplift the retail sector in Japan.