Pirelli Celebrates Historic Win with Compasso d'Oro Award for P Zero E Tyre

Pirelli Wins the Prestigious Compasso d'Oro Award

In a groundbreaking achievement for the automotive industry, Pirelli has become the first tyre manufacturer to receive the prestigious ADI International Compasso d'Oro Award for its innovative P Zero E tyre. This award, established in 1954, is one of the most distinguished recognitions in industrial design and honors excellence in various categories. The announcement was made during a special international version of the Compasso d'Oro Awards, coinciding with its 70th anniversary celebration at Expo 2025 in Osaka, Japan.

The Pirelli P Zero E stands apart due to its unique presentation of both technological excellence and sustainability. It has distinguished itself in the 'Design for Mobility' category, highlighting the importance of connecting people through advanced technology while maintaining a lower environmental impact. This achievement dovetails with this year's Compasso d'Oro theme, "Designing Future Society for our Lives."

Piero Misani, Pirelli’s Executive Vice President and Chief Technical Officer, articulated the significance of this award, stating, "This prestigious recognition celebrates Pirelli's design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability."

The P Zero E: Revolutionizing the Tyre Industry

Launched in 2023, the P Zero E tyre is remarkable for its commitment to sustainability. Sporting over 55% bio-based and recycled materials, this high-performance tyre does not compromise safety or capability, even under challenging conditions like wet asphalt. Its accolades include a triple 'Class A' rating for wet grip, rolling resistance, and noise on the European tyre label, emphasizing its efficiency and comfort.

Moreover, the P Zero E is designed to enhance the efficiency of electric and plug-in hybrid vehicles, offering up to a 10% increase in mileage due to its advanced Elect technology. This tyre is also equipped with innovative features such as the RunForward technology, which ensures continued mobility even after a puncture, setting a new benchmark in tyre design and application.

The Cyber Tyre is another Pirelli innovation accompanying the P Zero E, offering real-time data collection through embedded sensors and proprietary software. This system enhances vehicle functions and integrates with smart cities and roads, marking Pirelli's forward-thinking approach to the future of driving.

As Pirelli continues to spearhead advancements in the industry, its commitment to research and development positions the brand as a leader in introducing technological innovations and solutions that reduce environmental impact. Pirelli has effectively merged design excellence with ecological considerations, paving new paths for the future of mobility.

Pirelli and Compasso d'Oro: A Long-standing Relationship

Pirelli’s relationship with the Compasso d'Oro spans several decades, marked by various notable advertising campaigns and revolutionary industrial design endeavors. Their legacy includes innovative products ranging from foam rubber toys to iconic industrial items. The Pirelli Foundation's efforts have also been recognized, with projects like the 'Rubber Soul' exhibition being included in the ADI Design Index.

The P Zero E tyre will be prominently featured in exhibitions as part of the Italian Pavilion at Expo 2025, furthering its recognition on an international stage. This exhibition will emphasize the modern vision of mobility that the P Zero E represents, linking people while championing sustainability through the use of recovered materials such as lignin.

Pirelli's partnership with universities and specialized centres worldwide demonstrates their dedication to incorporating cutting-edge technologies into their products, affirming their status as a benchmark for innovative solutions in tyre manufacturing. As we look to the future, Pirelli's achievements with the P Zero E tyre not only celebrate past successes but also open doors to ongoing innovation in the industry.