TELUS Leads the Charge for Trustworthy AI with Hiroshima AI Process Reporting Framework

TELUS Takes a Pioneering Step in Trustworthy AI

In a significant move for artificial intelligence and technology ethics, TELUS has taken a bold step as the first Canadian company to endorse the newly established Hiroshima AI Process (HAIP) Reporting Framework. This initiative aims to bolster accountability and build trust globally, especially as discussions pivot around AI governance in the upcoming G7 Leaders' Summit and the OECD's Global Partnership on Artificial Intelligence Plenary later this year.

A Commitment to Ethical AI

TELUS, a prominent telecommunications company, announced its commitment to the HAIP framework on April 30, 2025. By participating in this international standard, TELUS affirms its intention to share effective practices for AI development that align with the G7 AI Code of Conduct. Pam Snively, TELUS's Chief Data Trust Officer, highlighted the importance of this collaboration, emphasizing that responsible AI adoption prioritizes fairness, safety, and transparency.

The HAIP Reporting Framework is groundbreaking in its approach, allowing organizations worldwide to offer comparable information regarding their AI risk management strategies. TELUS aims to enhance transparency and accountability within the sector, thereby cultivating trust in AI technologies while mitigating associated risks.

Insights from a Leader in AI

For TELUS, contributing to this framework is not just about compliance; it’s about leadership in the responsible AI sphere. This Canadian telecom giant has been at the forefront of ethical AI deployment, having received the world’s first international certification in Privacy by Design (ISO 31700-1). The company's pioneering spirit extends to being one of the first to adhere to the Government of Canada’s voluntary code of conduct for generative AI. TELUS has also been recognized for its unique contributions to AI literacy, being the sole Canadian case study highlighted in the Business at OECD report on maximizing productivity through AI skills.

Nurturing Innovation in AI Development

In March 2025, TELUS launched a partnership with NVIDIA to create a series of Sovereign AI Factories, offering cutting-edge technology to foster innovation within Canada while maintaining control over data and computing resources. These factories, established within one of the globe's most sustainable data centers in Rimouski, Quebec, utilize 99% renewable energy, exemplifying TELUS's commitment to sustainable practices in technology development.

Contributing to Global Conversations

TELUS’s involvement in the HAIP Reporting Framework places it among only 20 organizations worldwide taking part in the OECD Pilot. By sharing its successful AI practices and risk management insights, TELUS contributes to evolving discussions about safe technological advancement. As Canada prepares to host the G7 discussions later this year, the role of companies like TELUS becomes increasingly vital in addressing growing global concerns about data privacy and ethical AI practices.

As the digital landscape evolves, TELUS is committed to harnessing technology for positive human outcomes. This aligns with their mission of putting customers and communities at the forefront, demonstrating that corporate responsibility and technological advancement can indeed go hand in hand.

For those interested in TELUS's initiatives in responsible AI, further information can be accessed at telus.com/responsibleAI.