#United States #Newport Beach #Chinese New Year #Fashion Island #CNTO

Chinese New Year Celebrations at Fashion Island

The China National Tourist Office (CNTO) in Los Angeles is set to host an exciting Chinese New Year celebration coupled with a winter travel showcase at Fashion Island in Newport Beach on February 28, 2026. This event aims to bring the lively colors and rich cultural heritage of the Spring Festival right to Southern California, while promoting the exciting winter travel adventures China has to offer.

A Festive Atmosphere

Within the lively setting known as "The Hideaway" at Fashion Island, this public event will transform the coastal retail space into a cultural haven, adorned with festive decorations and holiday-themed installations. Visitors can immerse themselves in the ambiance of Chinese New Year as they engage with curated cultural programming inspired by the traditions of this important festival.

According to Dawei Wu, Director of CNTO in Los Angeles, the festivities are designed not just for celebration but also to highlight the significant travel opportunities during this remarkable season. "Chinese New Year is both a festive celebration and a major travel season in China," said Wu. "We hope this event allows the local and nearby communities to experience the holiday atmosphere while learning more about winter travel opportunities."

Discovering Winter Wonders in China

While many people regard spring and autumn as prime times to visit China, winter presents a spectacular side to the country that is worth exploring. The CNTO intends to enlighten attendees about various winter travel experiences that can be enjoyed in China, including the iconic Harbin International Ice and Snow Sculpture Festival in Heilongjiang. This revered festival showcases breathtaking ice sculptures, vibrant lights, and a mesmerizing atmosphere that attracts visitors from around the globe.

The event will feature stunning displays of Chinese lanterns, immersive community photo opportunities, and informative exhibits highlighting winter festivals across China, culinary traditions, and stunning UNESCO heritage sites. Winter adventures such as skiing at world-class resorts, wandering through enchanting winter fairs, and enjoying traditional lantern festivals will be showcased as part of the cultural experience.

Seasonal Delights Await

While each season in China brings its own charm, winter has unique offerings for travelers in search of something extraordinary. From scenic icy landscapes adorned with imperial architecture to warm bowls of local delicacies, winter in China is a time for rich flavors and lively festivals. Visitors can also expect the promotion of Cultural Heritage sites intertwined with the celebration of Chinese New Year, enhancing the overall cultural exchange.

In conjunction with this winter travel initiative, promotional content outlining these experiences will be featured on Fashion Island's digital displays, ensuring that the message reaches a diverse audience throughout the shopping center, which is home to over 150 retail and dining spaces.

About the CNTO in Los Angeles

The China National Tourist Office (CNTO) in Los Angeles serves as the official representative office of China’s Ministry of Culture and Tourism for the Western United States. Its primary mission is to promote travel to China and foster cultural exchanges through various marketing and outreach activities. By positioning China as a multifaceted year-round travel destination, CNTO aims to engage American travelers and allow them to discover the rich cultural heritage and stunning natural beauty China has to offer.

This event not only celebrates a cherished holiday but presents an opportunity for cross-cultural connection and exploration through travel and understanding. Don't miss the chance to be a part of this vibrant community event at Fashion Island — a celebration of culture, tradition, and the wonders of winter travel in China!