#Saudi Arabia #London #Tourism #WTM 2025

Saudi Arabia's Standout Presence at WTM 2025

Saudi Arabia has made a remarkable entrance at the World Travel Market (WTM) 2025, demonstrating its ambitious vision for tourism with an impressive pavilion titled 'Saudi Land.' This pavilion is a striking showcase that highlights the rich heritage, cultural experiences, and growing attractions in Saudi Arabia. With a goal of welcoming 116 million visitors in 2024 and approximately 60.9 million in the first half of 2025, the Saudi tourism sector is strategically inviting global partners and stakeholders to explore new opportunities in this rapidly expanding market.

On November 6, 2025, the opening day of WTM, the Saudi Tourism Authority (STA) along with 71 partners, presented a vibrant experience that captivated attendees. The venue features an immersive campaign branded as the 'Unreal Calendar,' which spotlights diverse global events taking place in Saudi Arabia, including Formula 1 races, MDLBEAST Soundstorm music festival, and WWE’s Royal Rumble featuring Cristiano Ronaldo. Such events are set against the backdrop of Saudi Arabia's stunning landscapes, with AlUla's ancient wonders, the pristine Red Sea, and the dynamic urban life of Riyadh and Jeddah.

Engaging Experiences and New Opportunities

Visitors were thrilled by traditional performances and interactive experiences that showcased the Kingdom's heritage during their time in the 'Saudi Land' pavilion. The focus is not solely on existing attractions but also on new developments such as luxury openings on Shura Island and the launch of Six Flags Qiddiya City. These additions illustrate Saudi Arabia's commitment to delivering innovative and world-class hospitality.

Abdullah Alhagbani, Director of Partnerships and Regulatory Affairs at STA, expressed excitement about sharing the unique experiences of 'Saudi Land' with partners from around the world. The STA aims to strengthen collaborations, explore new partnership opportunities, and guide the next phase of success in tourism through various meetings with industry leaders at WTM 2025. The previous year's event calendar featured over 1,000 fixtures, and they are aiming to elevate this momentum even further in the upcoming year.

The richness of Saudi Arabia's offerings extends from the iconic sites of Riyadh to the breathtaking beauty of AlUla and beyond, providing unique chances for collaborations and innovations in the tourism ecosystem. Bold investments in infrastructure and expanded air connectivity position Saudi Arabia as an all-year-round destination for both visitors and partners.

Driving Growth in Global Tourism

Saudi Arabia is carving out its role as a preferred destination in the global travel landscape. The STA's missions include developing the country's unique tourism assets and fostering events that can make Saudi tourist destinations recognized both domestically and globally. With 16 office representations serving across 38 countries, the STA seeks to create extensive visibility for Saudi Arabia on the world stage.

WTM 2025 is not just a platform for Saudi Arabia but a significant stage for tourism partners to forge new relationships and emphasize the extraordinary opportunities available in the evolving tourism scene of this region. As Saudi Arabia aspires to become one of the fastest-growing tourist destinations in the world, stakeholders are encouraged to experience firsthand the unique offerings that make this Kingdom distinct. This year’s global engagement is a testament to how the country is positioned for success in the tourism sector, further advancing its international presence.

For more information, visit the official Visit Saudi website.