#Japan #Tokyo #Protein #CLEVER #Nature Lab

CLEVER's New High Absorption Protein

Nature Lab, based in Shibuya, Tokyo, has unveiled an exciting addition to its premium protein brand, CLEVER: the High Absorption Protein series. Set to launch on February 15, 2026, this innovative product aims to cater to the needs of top athletes and fitness enthusiasts alike, with a nationwide release following on April 1, 2026.

What Sets the New Protein Apart?

One of the standout features of CLEVER's High Absorption Protein is its unique delivery technology. It utilizes an enzyme hydrolysis technique, breaking down whey protein at the molecular level to enhance absorption efficiency. This advancement allows for faster uptake compared to traditional whey protein, perfectly timed for the critical two-hour window post-training, maximizing muscle recovery and performance.

Key Features of the High Absorption Protein

1. Enhanced Absorption with Whey Peptides

Unlike regular whey protein, the new formula boasts rapid absorption through the use of whey peptides. This means that athletes can expect quicker recovery times and reduced muscle damage after intense workouts. The improved formula not only supports recovery but is also ideal for those who train multiple times a day or engage in high-intensity workouts.

2. Optimal Macros: 21g Protein and Low Sugar

Each serving of the High Absorption Protein packs a powerful punch with 21g of protein while keeping sugars low at only 3.4 to 4.7g. This nutritional profile assists in effective muscle building without compromising on body composition goals, making it an essential addition to any athlete's diet.

• - Chocolate Flavor: 3.4g sugar
• - Mixed Berry Flavor: 4.9g sugar
• - Café au Lait Flavor: 4.7g sugar

3. Nutrient-Dense Formulation

In addition to protein, the product is fortified with seven types of Vitamin B, 23 strains of probiotics, Vitamin C, and Vitamin D, making it ideal for daily nutritional support. The formulation adheres to health-conscious consumers, being gluten-free, preservative-free, and trans-fat-free, ensuring that it’s a safe choice for everyday consumption.

Product Lineup and Pricing

The CLEVER High Absorption Protein series offers three delightful flavors:

• - Chocolate
• - Mixed Berry
• - Café au Lait

Pricing:

• - Each 30g packet: ¥278 (tax included ¥300)
• - Each 420g package: ¥3,500 (tax included ¥3,780)
• - Each 1kg bag: ¥7,980 (tax included ¥8,618) (EC exclusive for Chocolate and Mixed Berry only)

Advance reservations are currently available at the Nature Lab official store, with a limited postcard set available featuring player Yanagida.

Quality Assurance and Safety

The new protein series has obtained the Informed-Choice certification from the UK-based LGC, ensuring that it is free from banned substances, providing extra peace of mind for competitive athletes.

CLEVER Product Range

Beyond the High Absorption Protein, the CLEVER brand offers a variety of other protein products to meet differing fitness goals, including:

• - CLEVER Muscle Protein
• - CLEVER Weight Loss Protein
• - CLEVER Clear Whey Muscle
• - CLEVER Vegan Weight Loss
• - CLEVER Collagen×Protein
• - CLEVER Protein Bars

Brand Philosophy

CLEVER is dedicated to helping individuals achieve their ideal body shape through high-quality supplements and proteins. Our goal is to empower users to unlock their best performance while navigating their daily challenges. By focusing on pure, high-standard ingredients, we fuel their journey towards their goals.

For more information, visit the official CLEVER website.