#USA #Atlanta #RedDrop #period swimwear #tween products

RedDrop Launches Period Swimwear for Teens and Tweens

RedDrop, an emerging leader in the wellness sector known for its innovative approach to period care and education, has just unveiled its latest product: period swimwear for young girls. This exciting new offering aims to empower tweens and teens with a comfortable and stylish solution for swimming during their menstrual cycle, allowing them to fully enjoy summer activities without worry.

A Perfect Fit for Every Tween

The new swimwear features a classic black bikini bottom designed to be worn every day of a girl's period, serving as an alternative to traditional pads and tampons. The versatile design allows it to be paired seamlessly with any bikini top, making it a perfect swimwear option for pool days and beach outings alike. The sizes range from Youth XS (equivalent to kids' sizes 8-10) to Women's XL (juniors sizes 14-16), ensuring an ideal fit for growing bodies.

Dana Roberts, Co-Founder of RedDrop, elaborated on the purpose of this innovative line, stating, “We designed our period swimwear to be a perfect fit for tweens to participate in summer activities uninterrupted, from a day at the pool or beach to a weekend at the lake to sleepaway camp.” This commitment to inclusivity highlights RedDrop's goal of ensuring that all girls feel empowered and informed about their bodies, especially during this new stage of life.

Function Meets Fashion

Constructed from non-toxic, fragrance-free materials, RedDrop's period swimwear boasts moisture-wicking properties that keep the wearer comfortable, dry, and active. The design incorporates protective layers that can accommodate either two light pads or three light tampons, managing menstrual flow of up to 12-18 grams. Importantly, these swim bottoms are crafted to prevent waterlogging, allowing for worry-free swimming.

Addressing Menstrual Inequity

This product launch comes following a series of significant investments aimed at supporting RedDrop's mission of tackling menstrual inequity. Recently, the company earned a grand prize of $1 million from Pharrell Williams' Black Ambition, aimed at empowering Black and Hispanic entrepreneurs. Additionally, RedDrop received a $200K award from the Fifteen Percent Pledge, recognized for its efforts in addressing racial inequities within the consumer market.

Educational Empowerment

In line with RedDrop's overall mission, the period swimwear will be complemented by straightforward educational resources designed to build body literacy and enhance confidence among young girls. Roberts emphasizes, “All girls should have access to affordable period care products made to meet their needs, no matter when their period starts.” This highlights the brand's commitment to education alongside product development, ensuring that all consumers are informed about their choices during puberty.

RedDrop is dedicated to creating product options that cater to the unique needs of tween girls, allowing them to embrace their changes without embarrassment. By offering well-designed, age-appropriate period products, RedDrop aims to break the stigma surrounding menstruation and support young girls on their journeys toward puberty.

How to Purchase

The period swimwear will be available starting May 23, 2025, marking its official launch just in time for summer. Interested customers can find this new line of swimwear on RedDrop's website at TryRedDrop.com.

Staying Connected

For the latest updates and product releases, RedDrop encourages followers to connect on social media platforms including Instagram, Facebook, YouTube, and TikTok. By fostering community and dialogue, RedDrop continues to break down barriers and enable young girls to feel empowered throughout their menstrual health journeys.

In summary, RedDrop's introduction of period swimwear not only provides a practical solution for practicing self-care during the summer but also promotes an encouraging narrative that supports the confidence of young girls everywhere. With the backing of impactful awards and a commitment to education and accessibility, RedDrop is transforming the landscape of period products, one bikini bottom at a time.