Rakuten Shopping Awards 2025: ECX Group's Services Thrive as Top Shops Stand Out

Rakuten Shopping Awards 2025: A Testament to ECX Group's Services

The Rakuten Shopping Awards 2025 has established itself as a prestigious accolade, recognizing the best shops among over 55,000 sellers on the Rakuten marketplace. This year, the results indicate a strong influence of the ECX Group’s services, particularly their EC Masters Club and offerings from Greenwich Inc.

Key Findings and Success Rates

Through detailed analysis, it was identified that more than 50% of the shops that received awards in various categories were utilizing ECX Group's services. The data shows that, in the overall top 10 as well as among all 165 awarded shops, the contract rate was remarkably high, with more than half of the shops—50% or more—engaging in services provided by ECX Group. Here’s a breakdown of the success rates:

Award Category	Total Shops	Contracted Shops	Contract Rate

----	---	----	------
Overall Top 10	10	5	50.0%

Awarded Shops	165	83	50.3%

Total Awarded Companies	137	66	48.2%

This indicates that for every two shops, at least one is leveraging the ECX Group’s services, showcasing the impact they have on e-commerce performance.

Innovations and Technology Adoption

In addition to the overall contract rates, ECX Group's LINE operations automation tool, LSEG, has been gaining traction. With a penetration rate exceeding 30%, the implementation of LINE notification messages has climbed to around 38% since its introduction in 2025. Here’s a snapshot of the utilization rates:

Overall	LSEG	Share

----	---	------

LINE Official Accounts	9,530	2,235	23.5%

LINE Notification Messages	770	290	37.7%

The effective use of LINE official accounts in online shops extends well beyond just reviews and repeat customers. It has become an essential tool for promoting engagement on platforms like Instagram and TikTok, and ECX Group remains dedicated to enhancing this integration.

About the Rakuten Shopping Awards 2025

The Rakuten Shopping Awards is the highest honor conferred upon shops on the Rakuten platform each year. Selection is based on various factors, including customer votes, sales figures, order counts, growth rates, and customer service standards. The awards celebrate the top performers, underpinning the importance of customer satisfaction and operational excellence in e-commerce. More details can be found on the official event page.

ECX Group Overview

Founded in 2011 by Shohei Shimizu, a former Rakuten EC consultant, Japan EC Services has aimed to “Inspire people around the world and empower Japan!” Since its inception, the company has supported overcoming challenges faced by online shops across Japan. In 2014, they launched the EC Masters Club to provide extensive consultancy services to the nation's online retailers. For more information, visit their website at EC Masters.

Greenwich Inc., established in 2003, strives to “Solve societal issues through IT and systems”. With 22 years in the industry, they continue developing services that set standards in e-commerce, including the notable Rakuten Gold Service certified product, Lakurakupon, which has been adopted by over 10,000 stores. More details can be found at Greenwich.

In conclusion, the Rakuten Awards 2025 exemplify the significant role ECX Group services play in enhancing shop performance and customer engagement in the competitive landscape of e-commerce.