Successful 8th Allu Auction Breaks Records with Over 680 Million Yen in Sales

Successful 8th Allu Auction Breaks Records

The ALLU AUCTION, managed by Valuence Japan Co., Ltd., took place on July 26, 2026, attaining impressive milestones as the eighth edition of this elite luxury watch auction. This year marked a historic achievement not just in the number of auction items presented, totaling 149 rare pieces, but also broke previous records for both participant attendance and total sales, which amounted to approximately 680 million yen (including fees).

The auction venue was at the exclusive art lounge, VALON BY VALUENCE, and attracted collectors from around the world, further emphasizing its status in the luxury watch market. The event flourished with an impressive bid rate of 86.6%, demonstrating the growing interest and engagement in rare timepieces.

One highlight of the auction was the standout lot—a Cartier “Crash Watch MM,” celebrated for its unique design and exceptional craftsmanship. With a price tag that soared to an outstanding 64.4 million yen (including fees), this piece exemplified what collectors seek: an exquisite blend of artistic vision and craftsmanship that challenges conventional design limits. Dating back to the 1960s, this model's avant-garde aesthetic and elegance, featuring an 18K rose gold case and a silver dial, are what sparked intense bidding among attendees, culminating in its record-breaking sale.

In addition, other noteworthy pieces included a stunning F.P. JOURNE “Chronomètre Souverain,” which fetched a remarkable 36.8 million yen, and two pieces from A. Lange & Söhne and Patek Philippe, each commanding 13.225 million yen. The auction’s dynamic atmosphere was palpable, with active bidding seen both in-person and online, leading to many pieces going for amounts above their initial estimates.

The record number of participants from regions like Hong Kong and mainland China indicates a significant upward trajectory in the global interest surrounding luxury watches. Following previous trends, the decision to scale down the frequency of ALLU AUCTIONS to once a year allows for the careful curation of high-value items, ensuring the auctions remain exclusive and highly sought after by collectors.

As part of its goals, ALLU AUCTION aims not only to sell exquisite timepieces but also to share the unique stories behind each watch, valuing their historical and cultural significance. The continued evolution of this auction platform reinforces its commitment to connecting passionate collectors with the extraordinary pieces that have defined watchmaking history.

Looking ahead, while the date for the 9th ALLU AUCTION has yet to be announced, the success of the latest auction sets a high bar for future events. Interested parties wishing to participate in the next auction can explore submission options through the official website, where they can also find valuation requests to appraise their own luxury watches for future events.

For those keen on staying updated, ALLU AUCTION maintains active engagement through its official social media channels, both for announcements and to share special content with their dedicated audience. As the auction continues to gain recognition, the unique offerings and exceptional service promise an incomparable experience for luxury watch enthusiasts worldwide.

Official Site: ALLU AUCTION

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