Joerns Healthcare Strengthens Focus on North America with Strategic Sale of Netherlands Operations

Joerns Healthcare Completes Strategic Sale of Netherlands Operations



In a significant move to sharpen its business focus, Joerns Healthcare, a key player in healthcare equipment and care-enhancing technologies, has finalized the sale of its sales and service operations based in the Netherlands to Avance Care Group. This strategic exit marks the company's intention to align its resources and innovation efforts predominantly towards boosting operations in North America.

This transition, announced on August 20, 2026, allows Joerns Healthcare to prioritize markets within the U.S. and Canada, where the company identifies substantial opportunities for delivering unique value to its customers. It also ensures that clients in the Benelux region will continue to receive seamless access to Joerns products and support through Avance Care, thus preserving established relationships and service continuity.

As part of the agreement, Joerns retains ownership of its product designs, intellectual property, and all aspects related to product development and manufacturing. On the other hand, Avance Care has acquired exclusive distribution rights for Joerns products within the Netherlands and certain territories that were previously serviced by Joerns.

Joerns will maintain its manufacturing operations for a range of existing product lines. Notable mentions include their well-regarded EasyCare® and UltraCare® beds, along with essential patient-handling equipment such as the Hoyer® line, and therapeutic support surfaces integrated under the Dolphin® and P.R.O. Matt® product families. This ensures that the quality and standards Joerns is known for remain intact, even as the focus shifts.

Doug Ferguson, President and CEO of Joerns Healthcare, articulated the strategic vision surrounding this transition, stating, “This transaction completes the strategic effort required to focus Joerns fully on the markets where we see the greatest opportunity to create differentiated customer value. Concentrating our resources on North America will allow us to accelerate innovation, deepen our customer partnerships, and address the increasingly complex clinical, operational, and economic challenges facing healthcare providers.”

The sale not only aligns with Joerns’ vision for future growth but also reflects the company’s commitment to empowering healthcare professionals and caregivers with reliable and effective care solutions. Jonathan, a spokesperson for Avance Care, emphasized their dedication to upholding the reputation of Joerns for quality service, promising to further serve the existing customer base across the Benelux region.

In its more than 130 years of service since its inception in 1889, Joerns Healthcare has built a robust reputation by providing advance healthcare technologies that elevate patient outcomes and facilitate effective caregiving. The company aims to improve the delivery of care not just through high-quality equipment but also through enhancing access to these solutions at affordable rates for healthcare providers.

The acquisition by Avance Care Group signifies a keystone partnership that promises to enrich the quality of care for patients and healthcare providers alike in the region. For more information on their ongoing initiatives and products, visit Joerns Healthcare's website.

In conclusion, this strategic realignment underscores the dynamic nature of the healthcare industry, where agility and focused resource allocation are paramount to meeting the evolving needs of the market. As Joerns Healthcare gears up for a new chapter, both customers and stakeholders can anticipate a future marked by innovation, growth, and enhanced service delivery in North America, while ensuring that Benelux clients continue to experience quality support.

Topics Business Technology)

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