#Japan #Tokyo #FamilyMart #Gummy Day #Ninja Food

Get Ready for March 9: Celebrating 'Gummy Day'

In an exciting twist for gummy enthusiasts, March 9 is officially designated as 'Gummy Day.' This special date is celebrated with a limited-time campaign by FamilyMart, one of Japan's leading convenience store chains, gearing up for its impressive 45th anniversary in September 2026. This year, the excitement surrounding gummy products is hitting new heights, and FamilyMart is pulling out all the stops to engage their loyal customers.

Gummy Market Explosion

Recent years have seen an impressive surge in the popularity of gummies, with market growth projected to surpass 130 billion yen by 2025, as per SRI data. FamilyMart has actively responded to this trend by expanding its gummy selection, reflecting the diversifying textures and flavors that customers seek. Traditionally aligning new product launches with 'Gummy Day' on September 3, the convenience store is expanding its celebration by also embracing March 9 as 'Gummy Day,' coinciding with the growing interest in these chewy treats.

Exclusive Campaign: Get Cute Stickers!

As part of the 'Gummy Day' festivities, customers purchasing two packs of the beloved 'Gummy Day' line will receive a limited-edition plump sticker. This unique sticker captures the tactile experience of gummies, designed with a focus on touch and aesthetic appeal. The promotional period runs from March 3, 2026, at 10 AM until March 16, 2026, or while supplies last.

Featured Products for the Campaign:

1. Gummy Day Cream Soda Flavor – ¥166 (tax included ¥179)
2. Gummy Day Lemonade Flavor – ¥166 (tax included ¥179)
3. Gummy Day Lactobacillus Drink Flavor – ¥166 (tax included ¥179)

These delightful gummies are expected to fly off the shelves due to their unique flavors and the attractive sticker giveaway.

New Flavor Launch: Ninja Food Steel's Heart-Shaped Delight

Adding to the excitement, the popular 'Ninja Food Steel' series will introduce a new flavor to celebrate this occasion. The Mango Flavor of Ninja Food Steel will officially hit the stores on March 3, 2026, priced at ¥148 (tax included ¥159).

Known for its tough, steel-like texture, this heart-shaped gummy embodies the spirit of a strong heart, making it not just a treat for your taste buds, but also a fun experience. This release represents another example of FamilyMart's commitment to innovation and consumer preferences.

Due to its limited availability, customers are encouraged to act fast to get their hands on these new treats!

Note: Images are for illustration purposes only, and prices may vary by region.

FamilyMart's Commitment to Community and Innovation

As FamilyMart gears up to celebrate its 45th anniversary, it emphasizes its dedication to become the most trusted convenience store for every customer. With a slogan of 'Your First Choice,' FamilyMart is underlining its commitment to producing unique and delightful experiences across various aspects of customer service, product offerings, and environmental responsibilities.

The company aims to continue evolving beyond conventional convenience store concepts by embracing innovation while maintaining close ties with local communities.

For more details, visit the special anniversary site: FamilyMart 45th Anniversary.