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Nativo Partners with Scope3 to Enhance Sustainability in Digital Advertising

In a groundbreaking collaboration, Nativo has announced a partnership with Scope3, a leader in sustainability in the advertising sector, aimed at advancing transparent strategies for reducing carbon emissions in digital advertising. This strategic alliance will empower brands to better measure their sustainability objectives and understand the environmental impact of their advertising campaigns.

Understanding the Collaboration

As the landscape of advertising increasingly shifts towards digital platforms, the call for sustainability becomes ever more urgent. Recognizing this trend, Nativo is committed to revolutionizing the advertising industry by providing brands with the tools they need to engage audiences responsibly. With the integration of Scope3's innovative sustainability metrics, Nativo aims to give advertisers precise emissions data, which they can utilize to reduce their carbon footprint effectively.

David Fischer, Head of Global Ad Tech Platforms at Scope3, expressed his enthusiasm for the partnership, emphasizing that it combines Nativo’s innovative media solutions with Scope3’s data analytics capabilities. Fischer stated, _“Through this partnership, we look forward to not only demonstrating the real-world impact of these capabilities to Nativo clients, but also helping them to further reduce the carbon footprint of their media-buying.”_

What Scope3 Brings to the Table

Scope3 is recognized for its cutting-edge emissions model which is built on open-source methodologies that provide a reliable approach to quantifying the carbon emissions associated with digital ad spending. This protocol captures the intricacies of the advertising ecosystem, which can often be convoluted and difficult to measure. The emissions data from Scope3 allows brands to visualize and quantify their carbon output in a more structured way, thus making it easier for stakeholders to implement effective reduction strategies.

By integrating this model into Nativo's services, advertisers will gain insights regarding how their digital strategies influence their sustainability efforts. In addition, Scope3's tools such as Climate Shield and Green Media Products (GMPs), will complement Nativo's offerings, creating a comprehensive framework for brands aiming to be more environmentally accountable.

Nativo’s Commitment to Sustainability

Nativo's commitment to building a more sustainable advertising ecosystem is evident not only through its partnership with Scope3 but also via its entire business model, which emphasizes sustainability. Justin Choi, Founder and CEO of Nativo, mentioned, _“Nativo's core business model demonstrates its commitment to a more-sustainable approach to digital advertising.”_ He elaborated on how Nativo's direct supply chain optimizes advertising expenditures while actively supporting carbon reduction efforts. This means that clients working with Nativo will be able to see demonstrable benefits of their sustainability investments.

Furthermore, Nativo aims to cut through the traditional barriers that often hinder efficient advertising strategies by leveraging technology and data analytics. This ensures that investments not only promote products and services but also contribute to important environmental goals.

Looking Ahead

The partnership between Nativo and Scope3 is a significant step towards fostering a more sustainable digital advertising industry. As brands grow increasingly aware of their environmental responsibilities, the insights garnered from this collaboration will undoubtedly empower them to make more informed decisions that align with both their business aspirations and environmental commitments.

In conclusion, this strategic alliance is a win-win for all stakeholders in the digital advertising realm, allowing brands to engage effectively with their audiences while reducing their impact on the planet. Companies looking to innovate their advertising practices in alignment with sustainability goals now have a powerful partnership at their disposal.

For more details about Nativo and their innovative advertising solutions, visit Nativo's website.